Account Supervisor - Paid Search
Add3
About the Job
We are seeking a strategic, results-driven Paid Search Account Supervisor with 5 to 7 years of paid search management experience to lead a portfolio of client accounts within our digital media team. Reporting to the Account Director, you will own paid search strategy and performance across Google and Microsoft Advertising while bringing a full-funnel perspective that connects search to paid social, YouTube and video, and programmatic media.
You will supervise and develop Account Managers and Senior Account Managers, serve as a senior strategic advisor to clients, and help shape how search fits into integrated, omnichannel media plans. Your depth in search, combined with working knowledge of the broader digital mix, will drive measurable growth for our clients.
About Us
Add3 is a digital marketing agency based in Seattle, WA. We work with a wide variety of clients to support their marketing goals with integrated, omnichannel digital marketing campaigns. We’re focused on learning, strategizing and innovating to give our clients undeniable results across all digital channels, and our team is filled with savvy, dedicated and FUN digital marketers! Our clients will tell you we’re relentlessly analytical, results-driven, and true partners - something we are very proud of. With every interaction we live for performance, practice transparency, and celebrate diversity. Add3 is an equal opportunity employer, and we're proud to support our diverse and vibrant team!
The Job
- Lead Paid Search Strategy: Set the strategic direction for a portfolio of paid search accounts across Google and Microsoft Advertising, covering all campaign types (Search, Performance Max, Demand Gen, Video, Display, and App). Review and approve plans, structures, and optimization roadmaps built by your team.
- Full-Funnel Media Planning: Partner with the Account Director and channel leads to position paid search within integrated media plans. Recommend how search, paid social (Meta, TikTok, Pinterest, and others), YouTube and video, and programmatic work together across awareness, consideration, and conversion.
- Budget Ownership & Forecasting: Own budget forecasting, allocation, and pacing across your portfolio. Build scenario-based forecasts tied to client business goals and recommend cross-channel budget shifts based on performance and incrementality.
- Senior Client Leadership: Serve as the senior strategic contact for mid-to-large scale clients. Build relationships with marketing leadership, anticipate needs, navigate difficult conversations, and identify opportunities to grow the scope of the partnership.
- Team Supervision & Development: Directly supervise Account Managers and Senior Account Managers. Set priorities, review work for quality, provide regular coaching and feedback, and support career growth and performance reviews.
- Measurement & Insights: Ensure sound conversion tracking and attribution across accounts, including offline conversion imports and CRM integrations (such as HubSpot or Salesforce) that connect media to qualified leads and pipeline. Optimize toward lead quality and cost per qualified lead, not just lead volume. Guide reporting in Google Analytics, Power BI, and Looker, and translate cross-channel data into clear business insights.
- Executive Presentations: Lead QBRs, year-end reviews, and strategic planning sessions. Deliver narratives that connect media performance to client business outcomes, with clear next steps.
- Innovation & Best Practices: Stay ahead of trends in search, AI-driven campaign types, and the broader media landscape. Pilot new tactics and share learnings across the agency.
- Process & Operations: Improve team workflows, QA standards, and client communication processes. Partner with the Account Director on staffing, account health, and resource planning.
- New Business Support: Contribute paid search and full-funnel expertise to pitches, proposals, and media audits as needed.
Requirements
- 5 to 7 years of hands-on paid search experience managing campaigns across Google Ads, Microsoft Advertising, and other search engines, ideally in an agency setting with lead generation or customer acquisition clients.
- Expert command of Google Ads Editor, Microsoft Advertising Editor, and core search tools, including all major campaign types and automated bidding.
- Working knowledge of paid social platforms (Meta, TikTok, Pinterest, and others) and how they complement search.
- Experience with YouTube and other top-of-funnel video and awareness products, and how to measure upper-funnel impact.
- At least a foundational understanding of programmatic media and platforms such as The Trade Desk and StackAdapt, including where programmatic fits within a full-funnel digital media mix.
- Experience supervising, mentoring, or managing the day-to-day work of other media professionals.
- Proven track record leading strategy for multiple mid-to-large scale client accounts with minimal oversight.
- Deep understanding of budgeting, forecasting, conversion tracking, and attribution, including offline conversion imports, CRM integration (such as HubSpot or Salesforce), and lead quality optimization.
- Strong analytical skills with the ability to turn cross-channel data into clear, actionable recommendations.
- Excellent written and verbal communication skills, including presenting to senior client stakeholders.
Nice to have:
- Google Ads and Microsoft Advertising certifications.
- Ecommerce paid search experience, including Google Merchant Center, product feed management, and Shopping campaigns.
- Hands-on experience in at least one programmatic DSP.
- Familiarity with incrementality testing, media mix modeling, or advanced attribution approaches.
Join Us
Join our team of passionate marketers and make a significant impact on our brand's digital presence. Apply now with your resume and an introduction highlighting your experience and achievements in managing successful paid search campaigns.
Hybrid and in-office opportunities available in addition to remote.
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