Digital Marketing Specialist

Cellular Sales

Digital Marketing Specialist

Classification
Exempt


Reports to
Marketing Manager


JOB DESCRIPTION

Summary/Objective


The Digital Marketing Specialist develops and executes marketing campaigns with a primary focus on strengthening Cellular Sales' employer brand, engaging prospective candidates, and generating qualified applications. This role partners with Talent Acquisition, corporate and local recruiting teams, and marketing colleagues to align campaigns with hiring priorities and market needs. The position also supports local digital marketing initiatives, applying campaign planning, content development, and performance analysis skills to broader marketing goals.


Essential Functions

• Develop and execute employer branding initiatives that communicate Cellular Sales' culture, career opportunities, and employee experience to prospective candidates.
• Own the planning, execution, and optimization of recruitment marketing campaigns, including audience targeting, channel selection, creative development, and performance reporting, in partnership with internal teams and the paid media agency.
• Develop clear creative briefs and coordinate the production of campaign assets with creative and content teams.
• Partner with Talent Acquisition and corporate and local recruiting teams to identify hiring priorities, tailor campaigns to market needs, and maintain consistent employer brand messaging across recruiting channels.
• Manage recruitment marketing content, assets, and tools to ensure local recruiting teams and sales representatives can easily access and use current, approved materials.
• Analyze campaign performance and applicant pipeline metrics, and recommend improvements to targeting, messaging, creative, and media investment.
• Develop and coordinate recruitment content for LinkedIn and other social channels in collaboration with the broader social media team.
• Develop and manage an employee advocacy program that encourages employees to share company content and career opportunities.
• Support local digital marketing campaigns through campaign planning, creative coordination, content development, and performance analysis.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Competencies

• Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.
• Entrepreneurship/Intrapreneurship: Recognizing (market or business) opportunities for current/new products/services and finance, considering them in a businesslike manner (profit focus, cost savings, delivery timing) and taking action; taking risks and achieving a business advantage.
• Leadership: Achieving results through people by successful objective setting, performance review, motivation, delegation, team building, commitment gains, and empowerment.
• Organizational Awareness: Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities; perceiving the impact and the implications of decisions on other components of the organization.
• Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
• Written Communication: Expressing ideas and opinions clearly in properly structured, well-organized, and grammatically correct reports or documents; utilizing language and terminology.

Supervisory Responsibility


This position does NOT have direct reports.


Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.


Physical Demands
Must be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.


Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.


Travel
5%


Required Education and Experience

• Bachelor's degree in business administration, marketing, advertising, communications, or a related field
• 5 years of marketing experience; experience in recruitment marketing or employer branding preferred
• Strong knowledge of various marketing and analytics tools such as Career Arc, AppCast, iCIMS, Google Analytics, and content management systems
• Excellent analytical skills
• Strong written and verbal communication skills
• Skilled in writing and editing content, including video, with attention to detail
• Strong prioritization, organization, and project management skills

AAP/EEO Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.