Marketing Intelligence Analyst

Job Description

Job Description

Who is Tech Electronics?We provide systems and services that help our customers work smarter, feel safer, and collaborate more effectively. Tech Electronics is a technology services organization headquartered in St. Louis, Missouri with seven offices across the Midwest.At Tech Electronics, we specialize in low voltage life safety and communication systems in the education, healthcare, construction, government, commercial-industrial, and worship industries. From fire alarm installation and testing to security cameras and video surveillance, our tailor-made solutions deliver connection and protection. Why Tech Electronics?At Tech Electronics, we pride ourselves on bringing a unique family atmosphere to an ever-evolving technology marketplace. We recognize that our people made us special when we opened our doors over 60 years ago, and they continue to do so today.We prioritize giving motivated individuals opportunities to find their gifts, develop their talents, and live their lives to the fullest. If you're looking for a job that's more than just a job, our Tech family is waiting for you! What's in it for youHealth, Vision & Dental Insurance on DAY ONEPaid Time Off & Accrued Personal TimeTuition ReimbursementLong term & Short-term disabilityGenerous Holiday ScheduleHybrid office schedule (select positions)Immense Growth OpportunitiesRelaxed Family CultureTeladoc, SurgeryPlus, & other medical benefitsOngoing training and manufacturer certification opportunitiesCareer advancement within a growing technology integratorPosition ObjectiveTo execute and optimize Tech Electronics' marketing intelligence and operations activities through market research, customer and prospect data analysis, audience development, marketing technology, automation, reporting, and sales enablement support. This role provides the data, tools, and operational execution needed to support demand generation, campaign performance, and alignment between Marketing and Sales.Job SummaryThe Marketing Intelligence Analyst transforms customer data, market intelligence, sales insights, and performance analytics into actionable opportunities that support lead generation and sales enablement.Working cross-functionally with Marketing, Sales, Technology Directors, and company leadership, this role researches customer and market growth opportunities, builds target audiences, executes the data and workflow components of campaigns, optimizes marketing and sales enablement technologies, and uses data, automation, and reporting to improve marketing effectiveness, sales productivity, and pipeline growth.Key ResponsibilitiesMarketing Intelligence & Market ResearchConduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends. Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities. Develop Ideal Customer Profiles (ICPs), target account strategies, and audience recommendations to support marketing and sales initiatives. Research initiatives based on regional sales needs, Technology Director initiatives, company priorities, and competitive or market activity.Data Analytics & InsightsAnalyze customer, lead, opportunity, campaign, website, and sales data to identify trends, gaps, and opportunities that support lead generation and sales effectiveness. Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, pipeline activity, website performance, and other key marketing metrics. Maintain website analytics and Google Analytics reporting to evaluate traffic, user behavior, conversions, lead sources, and overall website effectiveness. Translate data into actionable insights and recommendations for Marketing, Sales, and company leadership.Demand Generation & Campaign IntelligenceSupport campaign discovery by using customer, market, and performance data to identify audiences and opportunities for demand generation. Partner with the Digital Marketing Strategist to translate research, regional requests, and business needs into targeted campaign opportunities. Build campaign audiences, target account lists, segmentation, and supporting data, while coordinating the data and workflow components needed for launch. Monitor campaign results and provide insights to improve targeting, future campaign strategy, and lead generation performance.Sales EnablementBuild and maintain prospect lists, account intelligence, sales cadences, workflows, and other resources that support Sales outreach and campaign follow-up. Configure and maintain sales enablement tools and processes that improve prospecting, lead follow-up, customer engagement, and sales productivity. Execute sales enablement components of marketing campaigns, including audience assignment, outreach workflows, lead routing, and follow-up processes. Marketing Operations, Technology & AutomationServe as a key user and resource for Account Engagement/Pardot, Salesforce Sales Engagement, ZoomInfo, Acumatica, GovSpend, Dodge/CMD, Google Analytics and other applicable marketing and sales technologies. Build, maintain, and troubleshoot workflows, integrations, and automation supporting data movement, lead management, campaign execution, reporting, and sales follow-up. Maintain platform data quality, segmentation, system processes, and documentation to support accurate and efficient marketing operations. Implement approved technology, workflow, automation, and process improvements that increase efficiency and scalability., automation, and process enhancements that improve efficiency, data quality, and scalability.Qualifications & SkillsBachelor's degree in Marketing, Business, Analytics, Communications, or a related field.3–5 years of experience in marketing analytics, marketing operations, demand generation, sales enablement, business intelligence, or a related role.Strong analytical and critical-thinking skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations.Experience with CRM, marketing automation, sales enablement, data intelligence, and reporting platforms.Strong understanding of lead management, audience segmentation, campaign workflows, sales processes, and marketing performance measurement.Strong Microsoft Excel and data analysis skills, including experience developing reports, dashboards, target account lists, and data-driven recommendations.Excellent organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across Marketing, Sales, Technology, and leadership.Tech Electronics is an Equal Opportunity Employer. Tech Electronics does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.This job description is not intended to be a complete list of all duties, responsibilities, or qualifications associated with the position. Additional tasks may be assigned as needed to support business operations.Must be able to pass a drug and background screen.