Go-To-Market Strategy Manager - Credit Card

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One. Job Description Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition. Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution. Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing. Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners. Basic Qualifications Bachelor's degree, or equivalent work experience 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services Strong organizational, interpersonal and team building skills Excellent verbal, written and presentation skills Agility in thinking and delivery, along with proven ability to take direction in support of company goals Strong decision‑making and problem‑solving skills Proven ability to independently manage multiple projects and assignments that are completed on time and on budget Proficient computer navigation skills using a variety of software packages MBA or equivalent markers of high achievement are a plus The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days. Benefits Healthcare (medical, dental, vision) Basic term and optional term life insurance Short‑term and long‑term disability Pregnancy disability and parental leave 401(k) and employer‑funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Pay Range: $133,365.00 - $156,900.00 U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. The E‑Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants. #J-18808-Ljbffr Us Bank