Growth Marketing Specialist, Form Now

About Formlabs:

Do you want to change how the world creates

At Formlabs were building the tools that make it possible for anyone to bring their ideas to life from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50000 industry leaders worldwide including Apple Google Tesla New Balance and NASA. Together were helping everyone design prototype and manufacture faster than ever before.

Were a team of hands-on builders engineers and innovators reinventing how the world makes physical things. If youre ready to shape the future of fabrication come build it with us.

About Form Now

Form Now is a startup within Formlabs backed by a small fast-moving team of about 20 people. Its the next step in furthering Formlabs mission: giving anyone from individual builders to engineering teams access to high-quality 3D printing without owning a printer. Users upload a model choose from high quality materials and Formlabs handles production bridging the gap between idea and reality without the upfront cost of a machine. As the sole marketer for this business youll have full ownership of a marketing function and the challenge of scaling it from the ground up.

Your Impact:

Were looking for a Marketing Generalist to own growth for Form Now end to end. We need someone who can wear many hats from working on customer acquisition to launching and iterating quickly on new campaigns. Youll need to be strong analytically comfortable running email events and LinkedIn outreach and willing to try channels you havent touched before. Youll work directly with leadership to connect what the product can do with how we message and sell it to new customers.

Breadth matters more than depth here. Wed rather have someone who can move fast across five channels than someone whos only ever gone deep on one.

What Youll Do:

• Use analytics to identify where Form Now should grow next: which customer segments which channels and which campaigns are actually working
• Own campaign effectiveness end to end: set up email and LinkedIn campaigns run them and measure what drove results
• Independently plan and execute events as a channel for reaching new B2B customers from small businesses to medium and large accounts
• Connect Form Nows product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyers
• Pull together campaign analysis competitive tracking and channel experiments into a coherent growth plan you own end to end
• Make A/B testing and fast iteration a habit rather than an occasional exercise; ship measure adjust repeat
• Write and manage customer-facing copy and email from acquisition sequences to lifecycle messaging
• Use AI tools including Claude as a daily part of the job to move faster on research campaign builds and analysis

About You:

• 2-10 years of B2B marketing or growth experience; slope and grit matter more than years
• A track record of taking on projects solo from concept through execution and knowing how you measured success
• Comfortable being customer-facing when the job calls for it
• Strong analytically: you can build a manageable tracking system read your own campaign data and act on it without waiting for someone else to hand you a dashboard
• Have run or set up events independently
• Growth mindset: youre not precious about the channel you know best and youll try new approaches quickly
• High energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrails
• Use AI tools fluently in your daily work held to the same quality bar as your own

Bonus Skills:

• B2B experience specifically
• Experience with data analytics and visualization tools (GBQ/SQL DataStudio/Looker etc.)
• Comfortable with copywriting and customer marketing even if its not your primary strength
• Youve built your own tools whether thats a scraper for a prospect list an automation that stitches two tools together or a landing page you shipped without waiting for design.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical Dental Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches snacks beverages & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.

Required Experience:

IC