Marketing Specialist

Azenta seeks a Marketing Specialist for its GENEWIZ division to develop and execute integrated B2B marketing campaigns in the life sciences sector. The role involves collaborating with product marketing managers, creating marketing assets, measuring campaign performance, and supporting trade shows and promotional events.

Responsibilities

• Strategize and execute integrated marketing campaigns targeting specific market segments to acquire customers and drive repeat business
• Partner with product marketing managers to develop marketing plans and coordinate digital execution with best practices
• Create and recommend creative assets including graphics, eBooks, landing pages, and social media content
• Monitor and measure campaign results, develop performance reports, and communicate effectiveness to stakeholders
• Manage trade show promotion and event communications including copywriting, design coordination, and vendor management

Requirements

• Bachelor's degree in Marketing, Business, or Science
• 3-5 years B2B marketing experience, preferably in life sciences or pharmaceutical industry
• Strong writing skills with attention to detail and ability to translate technical content
• Proficiency with design tools such as Canva and Illustrator, plus HubSpot and Salesforce
• Experimental mindset with ability to test, learn, and optimize marketing tactics
• Excellent collaboration and time management skills across cross-functional teams
• Experience with Inside Sales and Field Sales teams preferred

Compensation: $86,000-$107,000 base