Digital Marketing Analyst

Job Description

Corporate HQ – Charlotte, NC 28262 | Hybrid (3 days per week in office)

About Brooks Safety Solutions

Brooks Safety Solutions (BSS) is a Charlotte-based family of fire and life safety companies, including Brooks Equipment, Commercial Fire, and more. Our corporate shared-services team supports every brand, which means this role works across several websites, eCommerce storefronts, and customer audiences, not just one.

About the Role

The Digital Marketing Analyst helps BSS and its brands make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role owns website and campaign tracking in GA4 and Google Tag Manager, optimizes marketing strategies, prioritizes focus areas to improve ROI and supports business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams across multiple brands to ensure attribution tracking, data accuracy and strategic alignment.

Key Responsibilities

• Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
• Analyze marketing campaign performance across digital, social, email and traditional channels
• Develop dashboards and reports in Looker Studio or Power BI to track KPIs, conversion rates and customer engagement
• Interpret data to identify trends, opportunities and areas for improvement
• Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
• Monitor website traffic, user behavior and attribution using GA4, Google Tag Manager, and Google Search Console
• Implement, test, and maintain GA4 events, conversions, and Google Tag Manager tags across brand websites and eCommerce storefronts
• Present insights and recommendations to stakeholders to guide marketing strategy
• Maintain data integrity and ensure consistency across platforms and reporting systems
• Use AI tools to automate recurring reports and speed up analysis

Required Qualifications

• 3–5 years of hands-on experience in web or marketing analytics (in-house or agency).
• Hands-on experience implementing GA4 (events, conversions, reporting) and Google Tag Manager (tags, triggers, variables); working knowledge of Google Search Console.
• Strong reporting and dashboarding skills in Looker Studio (formerly Google Data Studio), Power BI, or Tableau; ability to translate data into clear recommendations for non-technical stakeholders.
• Experience analyzing performance across channels (web, paid search, paid social, email), including attribution and A/B test results.

Preferred Qualifications

• Experience with Microsoft Customer Insights – Journeys, Shopify, or HubSpot
• Experience in a shared services model or supporting multiple brands/companies, ideally in B2B, distribution, or industrial eCommerce
• Experience using AI tools to automate reporting and analysis

Skills and competencies

• Strong organizational, communication, and presentation skills
• Proven ability to manage concurrent projects and deadlines with attention to detail and accuracy
• Ability to translate analysis into clear, actionable recommendations for non-analytical business leaders.

What We Offer

• Hybrid schedule: 3 days per week at our Charlotte Corporate HQ
• Ownership of analytics across a portfolio of brands, with direct visibility to marketing and business leaders
• Competitive benefits package