Media Relations Director

Media Relations Director

Addison, TX; Montpelier, VT

Come join one of America's fastest-growing insurance companies. Since 1848, National Life Group has aimed to keep our promises, providing families with stability in good times and in bad. Throughout that history, we have provided peace of mind to those families as they plan their futures.

Our mission extends beyond the insurance and annuities policies that we offer. We strive to make the world a better place through our grants from our charitable foundation, paid volunteer time for our employees, environmentally sustainable and healthy workplaces, and events that promote the work of nonprofits in our own backyard.

We foster a collaborative environment with opportunities for growth and encourage our associates to live our values: Do good. Be good. Make good.

Please note that we do not offer visa sponsorship for this position.

Media Relations Director

National Life Group has a great story to tell and we're searching for the right person to tell it. As one of the fastest growing life insurance companies in the U.S., we are hiring a hands-on Media Relations Director to lead the strategy and execution of our public relations, media outreach, and executive thought leadership. This well-connected, dynamic individual contributor will have an eye for detail and an ear to the ground. They will have a strong curiosity and drive to uncover compelling stories through an established network that is ready to amplify it.

What You Bring

• Strategic Storytelling: build trusted relationships both internally and externally to promote stories that will spotlight National Life's top ten status while positioning it as a company that brings financial confidence to underserved markets.
• Media Leadership: identify and secure high-impact opportunities across media, events, podcasts, and digital platforms for senior leaders working in collaboration with agency partners.
• Content Curation: craft engaging, accurate content across relevant media (press releases, blogs, online publications, digital, social media, etc.).
• Thought Leadership: develop and execute personalized communications plans for senior leaders and campaigns aligned with National Life's business priorities and values.
• Data Mining Expertise: access and mine data regularly to inform recommendations and measure impact/results of communications and PR plans.
• Crisis Communications: provide communications expertise and insights to the company's emergency response team.
• A Servant Leadership Approach: work independently to drive proven results while pitching in to provide support to teammates when needed.

Preferred Skills

• 10+ years of experience managing external communications including public relations, media relations, and content creation using sound judgement and strategy
• Proven results achieved through experience, intuition, and a robust network
• Excellent communicator with empathy and listening skills
• Approachable, authentic leader who can read a room
• Data analysis to make informed decisions and recalibrate if necessary
• Self-motivated, results-oriented and able to work independently in a fast-paced business environment
• Proactive approach, able to anticipate issues and recommend solutions
• Take direction and offer constructive feedback
• Ruthlessly prioritize work and projects to meet deadlines/expectations

About the Team

You will work as a member of Corporate Communications and Community Relations, reporting to the head of the team, in collaboration with associates across the enterprise to ensure messaging is consistent, our tone is on point, and our content is compelling and accurate. You will be encouraged to think big, to live our do good values, and make a positive impact on National Life's brand.

We've been keeping our promises to our people, customers, community and environment since 1848. Come join our cause!

Benefits

• Your benefits start day one and are flexible and customizable to your and your family's specific needs. Check out the benefits of a career at National Life!