Product Designer, Content Foundations - Instagram Design Systems

Own and evolve Instagram's content design system standards across both human-facing experiences and AI-readable workflows.
Responsibilities

Own Instagram content standards, serving as the single source of truth for

voice ,

tone ,

naming ,

terminology , and

information architecture
Codify reusable

content patterns

for components and product systems as new paradigms emerge
Maintain parity between

human-facing

and

AI-readable

standards, including structure of reference material
Audit reference materials for

redundancy

and

contradiction , then align updates with the rest of Meta and broader industry practices
Set the quality bar for

AI-generated content

by defining unambiguous criteria and

rubrics
Create evaluation tooling and benchmarks, including

golden sets ,

eval agents , and

voice-and-tone evaluation

to prevent quality drift
Onboard and upskill the organization on content practices by integrating content education and skills into the overall design workflow
Provide ongoing education, consultation, and support for content-focused special projects
Requirements

Bachelor's degree

in Design, Human-Computer Interaction, Computer Science, or a related field
8+ years

of content design, product design, or UX writing experience, with

demonstrated organization-level systems impact
Portfolio demonstrating

systems-level

content design work, including content standards, guidelines, terminology systems, and adoption across teams (not limited to individual screens)
Experience owning

voice and tone

for a product at scale, including

naming ,

terminology , and

information architecture

decisions
Experience with

AI-powered products , agentive workflows, or writing structured reference material for models
Preferred Qualifications

Ability to integrate AI tools to optimize or redesign workflows and drive

measurable impact

(efficiency gains, quality improvements)
Experience building enablement materials for a design or cross-functional organization (curriculum, templates, or onboarding)
Experience applying

responsible, ethical AI practices

(risk assessment, bias mitigation, quality and accuracy reviews)
Track record of standards or guidelines being adopted by teams outside your own organization
Demonstrated rigor in measuring content quality, including building

golden sets , reviewing results, and acting on findings
Ongoing AI skill development (prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Proven ability to translate a broad, ambiguous mandate into a

sequenced plan

without waiting for a roadmap
Location:

New York, NY (onsite)
Salary:

USD 170,000 - 236,000 per year

J-18808-Ljbffr