Digital Direct Response Strategist

Job Description

Streetlight is seeking a digital strategist specializing in direct response fundraising who is responsible for developing and implementing comprehensive individual giving strategies to drive fundraising initiatives and marketing efforts for organizations, ensuring sustainable growth and support for their missions. They will create targeted campaigns that cultivate donor relationships, maximize fundraising strategies, and ensure effective communication to support the organization's mission and goals. The ideal candidate has had experience working within the nonprofit industry with success in fundraising and digital marketing and has an affinity for working with multiple clients in a fast-paced environment.

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Responsibilities in this Role:

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• Collaborate with the client team to create and implement a content strategy that aligns with the overall marketing and brand strategy.
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• Research industry trends, competitor activities, and target audience preferences to inform content creation and distribution plans.
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• Collaborate with cross-functional team members such as writers, designers, advertising strategists, and technical resources to generate engaging digital campaigns for clients.
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• Stays abreast of industry developments to maintain the professional competence, knowledge, and skills necessary for the satisfactory performance of all assigned responsibilities, including changes in regulations, technology, and best practices
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• Develop and implement online fundraising strategies, including managing the client’s communications plan (email, text, social) and aligning it with the paid advertising flight plan.
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• Actively use direct response fundraising platforms, especially for, but not limited to, developing email campaigns; creating, testing, and validating audiences; testing, sending; tracking, and assessing emails.
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• Report on fundraising and marketing performance, presenting insights and recommendations to improve strategies and campaigns.
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Skills and Qualifications

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• Minimum 5 years of experience in a digital communications and/or fundraising role within the nonprofit industry
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• Bachelor’s degree, preferably in Communications or Marketing
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• Excellent writer able to draft nuanced communications on a variety of topics
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• Experience working on a direct response/individual giving program 
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• Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns
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• Can simultaneously execute multiple, overlapping projects
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• Drives for results – makes things happen and conveys a sense of urgency
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• Ability to self-manage and communicate effectively with management and contractors across a remote work environment
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• Experience with marketing and fundraising technology platforms such as Salesforce Marketing Cloud, Hubspot, Blackbaud Luminate, Classy, Fundraise Up, etc. 
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• Strong interpersonal and relationship-building skills, including working with people from various business areas; builds and maintains highly effective working relationships.
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This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

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Streetlight Digital is an equal employment opportunity employer, committed to diversity and inclusion in our workplace. Our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law.

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Benefits Offered to Full-Time Employees:

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• Medical: up to 100% employee coverage paid
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• Dental: up to 75% of employee coverage paid
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• Vision: up to 75% of employee coverage paid
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• Short-term, long-term, and life insurance, 100% paid by employer
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• PTO and sick time
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• 12 paid holidays
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• Parental leave
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• Cell phone stipend of $50/month and 
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• 3% immediately vested contribution to a 401k beginning after 1000 hours of employment (employee must be 21 years of age or older)
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Salary Range: $75K-90K with bonus potential

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Exact compensation may vary based on skills, experience, and location.

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Location: This is a remote position. Only applicants located in the following states will be considered: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Massachusetts, Mississippi, Nebraska, New York, North Carolina, Ohio, Tennessee, Texas, Pennsylvania.

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About Streetlight Digital

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Streetlight Digital is a women-owned, fully-remote, boutique marketing and fundraising agency focused primarily on the nonprofit sector. We provide full-spectrum marketing and fundraising support, including strategic marketing consultation, website development, advertising management, email marketing, peer-to-peer counsel and support and more. We are committed to being efficient with the donor dollar while delivering client services with excellence.

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Apply by emailing a resume and cover letter with the subject line “Streetlight Direct Response Strategist” to View email address on ziprecruiter.com.

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