Digital Marketing Associate

Digital Marketing Associate

Our San Diego, CA team is looking for a Digital Marketing Associate to work closely with the Marketing team to support the overall marketing strategy focusing primarily on managing the digital assets and paid and unpaid digital programs for Wealth Enhancement Group. The Digital Marketing Associate's primary objectives are: (1) execute paid digital media campaigns and analytics, (2) drive organic website traffic using SEO tactics, (3) optimize website to increase conversion and improve user engagement, (4) prepare regular reporting on digital results, and (5) provide general marketing support.

This is an on-site position; zip code 92121.

In the spirit of pay transparency, we are excited to share the pay range for this position is $30.00/hr to $35.00/hr (approximately $63,000.00 to $73,000.00 annually), exclusive of bonuses and benefits. This role is also eligible for a discretionary team bonus plan. We encourage you to apply and provide us with your compensation expectations when you do. We're big on open conversations, so, let's have one.

Primary Job Functions

• Execute paid digital media campaigns and analytics
• Drive organic website traffic using SEO tactics
• Optimize website to increase conversion and improve user engagement
• Prepare regular reporting on digital results
• General marketing support

Education/Qualifications

• Four-year degree (or equivalent experience) in marketing or related field
• 3-5 years of digital marketing experience paid and unpaid
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• Google Ads certified, or ability to obtain preferred
• Experience with A/B testing and multivariate experiments
• Experience with Google Analytics, Salesforce and Salesforce Marketing Cloud preferred
• Solid understanding of performance marketing, conversion and online customer acquisition
• Ability to develop recommendations from sets of data and oriented towards continuous improvement
• Functional understanding of HTML, CSS and SQL
• Ability to work with back-end SEO elements such as metadata, site speed optimization and related skills
• Knowledge of Microsoft Office
• Excellent oral and written communication skills
• Good problem-solving skills, willingness to dig into issues and present possible creative solutions
• Ability to be flexible and to collaborate as part of a growing, cross-functional team

Comprehensive Benefits Offerings

• Training and professional development
• Medical, dental and vision coverage (Available to full-time employees and their families)
• Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA) for medical, dependent, and transit expenses
• Life and AD&D insurance employer paid and voluntary options
• Short-term and long-term disability, workers compensation employer paid
• 401k with match and profit sharing
• Wellness programs and resources
• Voluntary benefits, including pet insurance
• 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service)
• 12 paid holidays each year (10 pre-determined and 2 floating days)
• Paid parental leave and paid caregiver leave (Caregiver leave available after 6 months of tenure)
• Reimbursement for tuition, licensing, and other credentials (Available after meeting service requirements)