Marketing Manager, Brand & Advocacy

Role Description

As the Marketing Manager for Brand & Advocacy, you own how Planning Center shows up wherever church leaders gather online, discover software, and make decisions. You partner closely with our Content and Creative teams to form a single creation-to-distribution pipeline: where content goes, who sees it, and how our best customers become our loudest advocates. You will also be the Marketing Team’s eyes and ears in digital spaces, feeding audience insights back to everyone else.

Responsibilities

• Distribution & Organic Reach
  • Own how Planning Center shows up in the spaces where our audience gathers organically: social media, podcasts, review sites, partnerships, etc.
  • Run our social media presence from end to end (i.e., planning, publishing, engaging), including some lightweight production (iPhone photo/video).
  • Rework content created by the Marketing Team, repackaging and socializing it to extend our reach.
  • Earn reshares and placements from other brands: industry newsletters, partner channels, and complementary organizations in the church-tech space.
  • Discover and manage influencers/creators in the church and ministry space, building a roster of voices who can authentically champion Planning Center.
• Customer Advocacy & Word of Mouth
  • Build the programs and relationships that make it easy for our best customers to tell their stories through testimonials, case studies, referrals, and other similar programs.
  • Partner with Product Marketing and Content teams to identify, recruit, and spotlight standout customer stories and case studies.
  • Turn word of mouth into a repeatable system with programs that can be measured and improved over time.
• Audience Development & Community Presence
  • Grow our reachable audience over time—not through paid acquisition, but by building presence, earning trust, and expanding into new channels.
  • Maintain an active marketing presence within the branded communities where our customers already are, using those spaces to find and connect with our best advocates.
  • Keep a pulse on trends, questions, and pain points within our branded communities, feeding marketing insights back to Content, Creative, and Product Marketing to sharpen the whole team’s work.
• Partnerships, Media & Event Amplification
  • Pursue podcast appearances, newsletter placements, and co-marketing opportunities that put Planning Center in front of new audiences.
  • Make sure the great moments that happen at conferences and events don’t stay there, capturing and amplifying that content across our channels.
  • Identify and nurture organic partnerships that extend our reach and reinforce trust in the church-tech community.

Qualifications

• 3–6 years of marketing experience, preferably in B2B software or technology.
• Specialized track record in organic, social, brand, community, or advocacy marketing.
• Demonstrated ability to grow an audience and earn reach through presence, value, relationships, and trust rather than paid funnels or growth hacking.
• Hands-on experience creating engaging content for social media, reporting on performance, and monitoring trends.
• Strong editorial instincts; you know what resonates with an audience and can write a sharp social or short-form post, even if long-form copywriting isn’t your primary job.
• Experience in B2B SaaS and a working understanding of product-led growth; comfortable figuring out what works for a specific audience and brand without a prescribed playbook.
• Skilled at building relationships (with customers, partners, internal teams) and leveraging these relationships to create programs that scale.

Competencies

• Distributor and connector: You instinctively think about reach and relationships: where work should go, who needs to see it, and which connection unlocks the next audience. You turn one-off wins into repeatable programs.
• Audience-attuned: You have a strong feel for what resonates VS. what falls flat, and you use that judgment to package, place, and time work for maximum impact.
• Community-minded, not metrics-obsessed: You think more in terms of trust, relationships, and brand rather than short-term hacks or MQL targets (but still care to know what’s working).
• Self-directed builder: You can take an aspirational mandate and build the systems, partnerships, and presence to do it—without waiting for a playbook.
• Collaborative partner: You work seamlessly within Marketing and across other departments, carrying insights wherever you go and making sure great work never sits on a shelf.

Who We Look For

The best fits for any role on the Planning Center team are people embodying our Core Values:

• Engage with Humility - We actively participate with openness and receptiveness. We are ready to listen, learn, and speak thoughtfully and kindly—regardless of skill level, expertise, or place on the org chart.
• Invest in our team - We give our time and energy to our team’s success—improving collaboration with effective communication, making space for diverse perspectives, sharing knowledge, and asking questions.
• Do Our Best Work - We aspire to do our best possible work—continually looking for ways to improve the quality of our individual output and contribute to our team's overall success and growth.
• Focus on Customer Impact - We advocate for our customer’s best interests in our decision-making—we can trace the goal of every project back to creating positive value for our customers.
• Think Holistically, Work Iteratively - We focus on taking practical steps towards our goals with an awareness of the broader context—thinking big, working small.

The Hiring Process

During the hiring process, you’ll have a chance to interact with several members of our team. We want this process to feel clear, respectful, and human— you’re getting to know us just as much as we’re getting to know you.

• Applications will be accepted until July 16th, 2026 at 8:00am PT. We review applications on a rolling basis and may close the posting early once we’ve built a strong pool of candidates, so we encourage you to apply early!
• Please note: You may not hear from us about next steps until after the application window closes. Our hiring team will be making final decisions on candidates moving forward during the week of July 20.

Steps in Our Hiring Process

• Step One: Apply with a resume and complete the application questions so we can learn more about your background and experience.
• Step Two: Initial phone screen with someone from our Talent Acquisition team to get to know one another and discuss work and culture.
• Step Three: Initial Interview with our Director of Marketing and a member of our Marketing team to get to know each other and learn more about your experience.
• Step Four: Technical Interview with a few members of our Marketing team to dive deeper into your experience, approach to your work, and how you solve problems.
• Step Five: Cross-Functional Interview with members of the Marketing team and other teams you'd collaborate with to learn how you partner, communicate, and work with others.
• Step Six: Take-Home Assessment to give us a better understanding of your thinking, communication style, and approach to real-world marketing scenarios.
• Step Seven: Final Interview to review your take-home assignment together, answer any remaining questions, and get to know each other a little better.
• Step Eight: Pending all goes well, we'll extend an offer.

Compensation & Logistics

• This is a US-based role; candidates must reside in and be authorized to work in the United States (we are currently unable to offer employment to those with H-1B visas).
• Candidates must be willing to travel three times each year to connect with the rest of the team.
• The annual salary range for this position is $100,000 - $130,000.

Benefits

• We offer competitive pay no matter where you live.
• We contribute to your 401(k), provide a charitable giving match of up to $2,000 per year, offer a generous allowance for continued education, and include a coworking stipend.
• You’ll receive generous paid sick and vacation time, $200 per month for physical fitness and mental health, and 95% medical plus 100% dental premium coverage.
• Enjoy paid Fridays off year-round, because we believe doing your best work includes having the time and space to rest, recharge, and live fully.
• We also offer a month-long sabbatical every five years, a week off between Christmas and New Year’s, a week each year to serve with a globally focused non-profit, and two weeks of paid vacation (increasing to three over time).