Director of Communications

Director Of CommunicationsThe Director of Communications will collaborate closely with the Superintendent to develop and implement an innovative, multifaceted communications and marketing strategy that actively engages and informs the Glenbard Schools community. This dynamic role offers the opportunity to creatively shape district messaging, leverage diverse communication platforms, and enhance community connections through compelling storytelling. The ideal candidate will thrive in a creative environment, fostering positive relationships, driving brand consistency, and elevating district visibility through strategic outreach and impactful communication initiatives. The Director will supervise the Communication Specialist.Qualifications include a Bachelor's Degree in Public Relations, Journalism, Communications, or related field. Extensive knowledge of social media platforms, HTML/CSS, and web technologies is required. Demonstrated experience with writing effective AI prompts, superior writing skills (both creative and technical) including knowledge of AP writing style, and experience with digital media, including still photography, videography, and graphic design using Photoshop and Illustrator are essential. The ability to be a creative, goal-oriented, self-directed, collaborative, and strategic thinker with the ability to identify and publicize interesting and meaningful stories is also required. Excellent interpersonal and relationship-building skills, fostering positive and productive connections within and beyond the school community, are necessary. Experience creating engaging marketing materials to promote organizational priorities and demonstrated willingness to learn new duties, information, technology, and skills are also required. The ability to create compelling media content that resonates emotionally and fosters meaningful connections with diverse audiences is essential. Experience collaborating directly with executive leadership to craft and execute comprehensive communication strategies and the ability to navigate sensitive topics thoughtfully, transparently, and diplomatically are also required. Working knowledge of best practices in K-12 education and demonstrated integrity and honesty are necessary.Essential duties and responsibilities include directing all communications district-wide, serving as the key communicator and overseeing all district news, press releases, inquiries, etc. Supervising all efforts to build, strengthen, and maintain positive partnerships with external and internal audiences, and representing Glenbard as the liaison with internal and external constituents. Responsible for the scheduling, design, production, and distribution of district communications including community reports, multimedia stories, brochures, report cards, and other items as needed. Staging and developing a response process to effectively communicate news and information for all media sources. Actively monitoring and integrating all forms of social media to support and promote news, activities, achievements, and priorities. Soliciting news and information in order to generate newsworthy stories and then drafting/writing online copy for articles, websites, and social media. Acting as the key point of contact for social media queries, engaging with students, staff, and community members, and proactively promoting information about the school district. Utilizing media analytics and metrics to evaluate effectiveness and inform continuous improvement in communication strategies. Photographing and/or videotaping events in the district for use on social media and the district websites. Creating and implementing communication initiatives that include generating publicity through a wide range of media platforms and outlets. Actively networking with other job-alikes in the region and nation. Overseeing the district FOIA process. Responsible for all crisis communication strategy and implementation. Member of the Communications, Legislation, and Partnerships Board Committee. Collaborating with the Superintendent, Cabinet, and building administration to create, plan, and implement a comprehensive plan to recognize staff, students, and district accomplishments. Complying with all applicable laws, regulations, policies, and best-practices regarding the disclosure of public information and the protection of confidential information. Overseeing all Glenbard communication modes, including but not limited to, social media, websites, print publications, and digital media production. In collaboration with the Superintendent hosting, producing, and promoting digital media opportunities such as webinars, podcasts, and other multi-media formats. Working directly with the Board of Education in communication areas and attending board meetings (running multimedia presentations and Zoom). Creating board highlights and board bar items. Other duties as assigned.