Digital Marketing Lead

Digital Marketing Lead (Multi-Brand Growth Role) Chicagoland (Hybrid Preferred) $65,000 – $80,000 Base Performance Bonuses (100k OTE) Growth Path: Digital Marketing Director About TO **R Q Coatings TORQ Coa t ings is a fast-growing concrete floor coatings company expanding across the Midwest. We speci a lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch. We are b u ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. ⸻ The Op p o r tunity We’re lo o oking for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. This is a high-impact role with a clear path to Digital Marketing Director. You won’ t just execute.You’ll bu ild, optimize, and help lead the marketing function as we scale. Your mis s ion:Drive pro fitable growth. Build systems. Make every brand impossible to ignore. ⸻ What Y o u ‘ ll Own Paid Media (Multi-Brand Execution) Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok Abilit y to manage campaigns across multiple brands simultaneously Alloca te budgets across markets based on performance Test c reatives, audiences, and offers Optimize for CPL, CAC, and ROAS Connected TV (CTV) Launch**** and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms Build geo-targeted campaigns by market Integr ate CTV into full-funnel strategy Track performance through attribution and lift metrics Media Buying & Partnerships Work w** ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) Evalua** te opportunities across traditional and digital channels Hold p** artners accountable to performance and ROI** Analytics & Performance (Highly Analytical Operator) Track** CPL, CAC, ROAS, and full funnel conversion rates Build** dashboards across brands and markets Identi** fy inefficiencies and scaling opportunities Own at** tribution and performance clarity** Website & Conversion Optimization Optimize landing pages, funnels, and user experience A/B te** st messaging, headlines, and CTAs Improv** e conversion rates across all brands** Automation & Systems Build** workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email Impro** ve speed-to-lead and pipeline performance Ensur** e proper lead routing across brands and market** s Digital Presence & Brand Visibility Ensur visibility across paid channels, search (SEO GBP), and web Expan d reach across new platforms and markets Maint ain consistency while adapting per bran d Strategy, Leadership & Growth Own t he digital marketing roadmap across all brands Alloc ate budgets dynamically based on performance Work directly with a visionary founder on growth strategy Build and document scalable marketing systems Help hire, train, and lead future marketing team members Grow into a Digital Marketing Director role as the company scales ⸻ Who T h s Is For • Highl y analytical and data-driven • Able to manage multiple brands and campaigns at once • A bui lder who wants to create systems and scale something big • Stron g ownership mindset with leadership potential • Excit ed to work alongside a visionary founder and grow into a leadership role h i s Is NOT For • Someo ne who only executes without thinking strategically • Someo ne who avoids data, reporting, or accountability • Someo ne who cannot handle multiple moving parts • Someo ne not interested in growth or leadership Quali fic ations • 3 ye ars in paid media / performance marketing • Prove n experience managing multi-channel campaigns • Exper ience managing campaigns across multiple brands preferred • Stron g understanding of analytics, attribution, and tracking • Exper ience with Zapier or automation tools • Websi te/CRO experience • Bonus : Home services or local lead generatio n MUST HAVE: Hand Success Looks Like Impr oved CPL, CAC, and ROAS across brands & Incr eased lead volume and quality & High er website conversion rates & Stro ng appointment set and close rates & Scal able growth across multiple markets Why J o i n TORQ • Clea r path to Digital Marketing Director • Oppo rtunity to build and lead a marketing department • Work directly with a visionary founder • Real budget across paid media, CTV, and traditional channels • Grou nd-floor opportunity with serious upsi de

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