Executive Director, Multimedia and Digital Engagement

Job Summary Responsible for leading multimedia production and digital engagement initiatives, including social media, video production, photography, HCC-TV and digital storytelling. Responsible for creation, management and distribution of content across multiple platforms to enhance audience engagement and strengthen the college’s brand. Develops and implements content strategies that align with the college’s strategic communication and marketing plan as well as the HCC Strategic Plan ensuring consistent messaging, increased visibility, and meaningful engagement with internal and external audiences. Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan — Embracing Houston’s Future — with college strategic priorities as measurable manifestations of our shared Mission, Vision, and Values. Responsible for the design, execution and effectiveness of a system of internal controls which provide reasonable assurance that operations are effective and efficient, assets are safeguarded, financial information is reliable and compliant with applicable laws, regulations, policies and procedures. Manages Talent Engagement activities for direct reports, as appropriate, in regard to: recruiting and selection, hiring and termination, training, development, mentoring, counseling, and performance evaluations. ESSENTIAL FUNCTIONS Lead the College’s multimedia and digital engagement efforts to ensure Houston City College’s brand, messaging, and institutional priorities are communicated consistently across all colleges, departments, centers, and programs. Oversee multimedia operations, production workflows, project timelines, and resources to ensure the timely delivery of high-quality, operational efficiency, innovative, and brand-aligned content across multiple platforms. Supervise the multimedia and digital engagement team, directing content creation, social media engagement, and multimedia initiatives that strengthen the College’s digital presence, protect its reputation, and support institutional priorities. Provide strategic communications counsel, media relations support, and multimedia planning to the Vice Chancellor for Strategic Communications and Marketing and executive leadership. Analyze multimedia performance metrics and audience engagement data to guide content strategy and continuous improvement. Collaborate with district and college communications and marketing teams to coordinate multimedia production, streamline workflows, reduce duplication of effort, and support divisional priorities through effective visual storytelling and digital engagement. Develop, monitor, and evaluate key performance indicators (KPIs) for multimedia production, digital engagement, and social media performance; analyze trends, measure outcomes, and provide timely reports and recommendations to support executive decision-making and continuous improvement. Prepare reports, presentations, and strategic plans for senior leadership regarding multimedia initiatives and performance. Ensure compliance with copyright laws, licensing agreements, accessibility standards, and institutional policies and regulations. Build and maintain collaborative relationships with internal departments, colleges, and external partners to advance multimedia initiatives, enhance stakeholder engagement, and strengthen the College’s institutional presence. Perform other duties, tasks and assignments as required. QUALIFICATIONS Education & Experience Bachelor’s degree in marketing, public relations, communications, public affairs, or related field required 7 years experience in marketing, public relations, communications, public affairs, or a similar field required. Experience overseeing and executing specialized assignments that include numerous stakeholders and the use of multiple communications platforms preferred Licensing & Certification Valid Texas Driver License Special Skills MS Office Programs Information Management Systems Budget Management Understanding of the local and national media landscape and target audiences, as well as knowledge of the Houston and Texas communities Large Group Presentations Competencies Acting as a Champion for Change Thinking like an Entrepreneur Driving for Results Leveraging Opportunities Setting a Strategic Vision Attracting & Developing Talent Inspiring & Motivating Others Acting Strategically Demonstrating Beliefs & Principals Managing Resources Working Conditions General office. May frequently be required to walk; stand; sit; use hands to handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision and distance vision. Use of personal computing equipment, telephone, multi-functioning printer, photocopier, file cabinets, and calculator. Manual dexterity, ability to lift up to 25 pounds, ability to reach and bend, and use 2-step stool while safely lifting and lowering boxes. Ability to travel to and from meetings, training sessions or other business-related events. May be required to work after hours to include weekends and holidays. SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215 The Organization Houston City College (HCC) is composed of 14 Centers of Excellence and numerous satellite centers that serve the diverse communities in the Greater Houston area by preparing individuals to live and work in an increasingly international and technological society. HCC is one of the country’s largest single-accredited, open-admission, community colleges offering associate degrees, certificates, workforce training, and lifelong learning opportunities. The Team Play a central role at HCC as you keep our everyday operations running like clockwork. You’ll get the chance to make things happen and work closely with inspiring leaders across different parts of the institution. Whether your role is supportive, administrative, financial or something else, you’ll be part of a dynamic team that not only provides HCC students with cutting-edge academic and career tools, it also takes care of its people. Location Houston is a city with limitless possibilities: Fourth-largest city in the U.S. and home to 54 Fortune 500 companies, second only to New York City’s 55. Approximately 145 languages are spoken here. Overall after-taxes living costs are 5.6 percent below the average for all 308 urban areas recently surveyed. Houston is a major-league sports town, and don’t forget the annual Houston Livestock Show & Rodeo. The weather is great! Mild winters ensure that outdoor activities can be enjoyed year-round. World-renowned medical care. The Houston metro area has long been known for its first-rate healthcare system, with many Houston area hospitals consistently ranking among the nation’s top institutions. With over 150 museums and cultural institutions in the Greater Houston area, museums are a large part of Houston’s cultural scene. Houston is the Culture & Culinary Capital of Texas with more than 7,500 restaurants and eating establishments covering 60 cuisines. EEO Statement Houston City College does not discriminate on the bases of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual orientation or veteran’s status. The following person has been designated to handle inquiries regarding the non-discrimination policies: Sandra B. Jacobson, J.D., M.Ed., SHRM-SCP, Interim Director of EEO and Compliance & Title IX Coordinator Office of Equal Opportunity and Title IX PO Box 667517 Houston TX, 77266 View phone number on click.appcast.io or View email address on click.appcast.io HCC values its employees and their contributions, promotes opportunities for their professional growth and development, and provides a positive working and learning environment that encourages involvement, innovation, and creativity. Individuals with disabilities, who require special accommodations to interview, should contact View phone number on click.appcast.io. #J-18808-Ljbffr Houston City College