Measurement Lead, Consumer Goods, Government and Entertainment, LCS

Measurement Lead

Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

The Data, Measurement and Analytics team partners alongside media sellers to help solve complex problems as trusted advisors to influence business decisions and prove Google's value through data and measurement expertise in driving customer business outcomes. As a Measurement Lead, you will be accountable for leading the measurement strategy across the Consumer Goods, Government and Entertainment Large Customer Sales business within a specific domain of digital ads measurement. Specifically, you will be focused on owning our measurement-driven sales processes and showing customers the value of the business outcomes they achieve from their Google media investment.

You will work closely with cross-functional teams to ensure a cohesive media and measurement strategy for customers and partner closely with a wide stakeholder group across vertical media teams, analytics, and go-to-market product teams to influence our future product roadmap.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $108000 - $154000 (USD) + 40% bonus target + equity + benefits Learn more about benefits at Google.info_outline X This role may also be located in our Playa Vista, CA campus. Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include: Health, dental, vision, life, disability insurance Retirement Benefits: 401(k) with company match Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks Baby Bonding Leave: 18 weeks Holidays: 13 paid days per year Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Chicago, IL, USA; Detroit, MI, USA; Irvine, CA, USA; Los Angeles, CA, USA; Seattle, WA, USA; San Francisco, CA, USA; Washington D.C., DC, USA.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in digital media analytics, data analytics, measurement, or adtech roles.
• Experience working with measurement providers, data agencies, or advertisers.

Preferred Qualifications:

• Experience using product and domain expertise to increase product adoption.
• Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
• Working knowledge of current Google Ads media products and summarizing the total opportunity for customers.
• Ability to influence and build relationships across teams and functions to address customer needs and close deals.
• Ability to be a thought leader of Google products and competitive landscape.

Responsibilities:

• Establish and execute sales strategies for specific clients to meet desired outcomes (e.g., business generation, product adoption, etc.), align product and business strategies to develop a roadmap, and provide feedback to inform product and go-to-market strategies.
• Identify business growth opportunities within the market and work with internal stakeholders to drive the business growth, marketing efficiency, and incremental investment recommended to achieve customer business outcomes.
• Manage expectations and maintain relationships with stakeholders to build rapport and credibility, and provide input to help stakeholders achieve project goals.
• Share and scale best practices, learnings, and business strategies to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
• Establish and drive customer trust in proxy metrics with differentiated values to more accurately reflect the impact of their media investment with Google.