Senior Manager, Brand Strategy and Growth

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication. Job Duties and Responsibilities Candidates must be willing to participate in at least one in-person interview. This role leads the strategic marketing and growth initiatives for the Boost Mobile brand, focusing on developing comprehensive strategies that drive brand awareness and customer engagement. You will solve the challenge of maintaining a competitive presence in a dynamic market by translating deep consumer insights into impactful, high-performance campaigns. Success is defined by the ability to optimize local and national brand presence through data‑driven decision‑making and seamless cross‑functional orchestration. What Success Looks Like (Objectives) Develop and lead strategic brand initiatives that align with long‑term business goals and aggressive growth objectives across the partner ecosystem Conduct intensive market analysis and competitive research to inform strategic pivots and identify emerging opportunities for brand expansion Implement innovative marketing strategies designed to drive brand awareness and customer acquisition while refining tactics based on consumer behavior trends Oversee the end‑to‑end execution of marketing campaigns, directing everything from creative development and planning to deployment and rigorous performance tracking Build and maintain influential relationships with internal stakeholders and external partners to ensure cohesive marketing efforts and shared growth targets Translate complex marketing metrics and customer feedback into actionable growth strategies that enhance the overall brand experience Integrate AI‑driven sentiment analysis and predictive market modeling to refine brand positioning and ensure campaign resonance with target demographics Core Skills and Competencies (What you’ll bring) Critical experience in brand marketing with a focus on driving measurable growth and delivering results within fast‑paced, results‑oriented environments Proven capability to develop and execute successful marketing strategies Advanced analytical skills with a demonstrated ability to leverage complex data sets for strategic decision‑making and continuous improvement Exceptional communication and collaboration skills used to influence internal teams and present growth opportunities to senior management Demonstrated mastery in managing creative agencies and overseeing the development of high‑quality, innovative content that aligns with brand voice Proficiency in AI literacy and application to streamline creative brainstorming, automate performance reporting, and map consumer journey trends Additional Qualifications CPG (Consumer Packaged Goods) experience is strongly preferred Minimum Requirements Minimum Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) Minimum Experience: 8+ years of experience in a brand marketing role with a focus on driving growth Required Technical Skills: Must have experience with: Full‑funnel brand strategy and campaign management Creative agency and vendor management Marketing data analytics and consumer insight translation Visa sponsorship not available for this role. Salary Ranges Compensation: $110,110.00/Year - $157,300.00/Year Benefits We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits. The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre‑employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws. The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process. EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact View email address on click.appcast.io if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications. Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish). #J-18808-Ljbffr EchoStar