Marketing Automation Manager

Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of.

The Marketing Automation Manager is responsible for transforming marketing strategies into effective automated campaigns that drive brand awareness, lead generation and nurturing, customer retention, and cross- and up-selling. This role oversees the ideation, design, and execution of marketing tactics through automation platforms, ensuring seamless delivery and measurable business impact. Working closely with Product Marketing and Digital/eBusiness teams, the manager maximizes the use of automation to support and advance overall business objectives.

Collaboration is central to this role, requiring close partnership with Digital Marketing, Marketing Managers, Campaign Managers, Designers, and other key stakeholders across Commercial and IT functions. Together, they ensure that all marketing automation initiatives are strategically aligned, creatively executed, and optimized for performance and growth.

Key Responsibilities :

• Support the development and execution of marketing automation campaigns to drive awareness, engagement, and lead nurturing.

• Manage day-to-day operations of the marketing automation platform, ensuring efficient workflows and campaign delivery across digital channels.

• Monitor, analyze, and report on campaign performance to identify opportunities for improvement.

• Partner with cross-functional teams to align automation efforts with customer journeys and business goals.

• Assist with audience segmentation, personalization, and testing strategies to enhance engagement and conversion.

• Maintain accurate data practices and ensure compliance with privacy regulations (CAN-SPAM, CCPA, GDPR).

Key Requirements :

• Bachelor’s degree in marketing, Communications, Business, or a related field; a master’s degree or certification in Marketing Automation or Digital Marketing is a plus.

• Experience using a marketing automation platform such as Marketo (or similar).

• Working knowledge of Salesforce CRM (SFDC) and basic HTML/CSS for email customization.

• Strong understanding of digital marketing principles, customer journeys, and campaign metrics.

• Familiarity with data-driven marketing, testing methodologies, and reporting tools.

• Excellent communication, organization, and collaboration skills.

• Ability to manage multiple projects and deadlines in a dynamic environment.

• Creative thinker with a proactive, solutions-oriented approach.

Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically. People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference.

The full-time base annual salary for this remote position is expected to range between $101,000.00 and $173,000.00. Compensation for the role will depend on a number of factors, including the successful candidate’s qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more.

Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law.