Director, Demand Generation

Job Description

The Director, Demand Generation is a strategic and execution-focused marketing leader responsible for driving growth, brand affinity, and customer demand for BCBSNC products and services. This role leads the development and activation of integrated, omni-channel marketing strategies that align business goals, customer insights, and budget to measurable outcomes. The ideal candidate is a proactive, results-driven leader who thrives in a fast-paced environment and builds high-performing teams through coaching and hands-on leadership.

WhatYoullDo
Lead demand generation strategy, planning, and execution, including budget allocation, channel mix, and performance measurement aligned to business objectives
Develop and execute integrated, omni-channel campaigns (digital, direct response, CRM, and email) that drive pipeline growth and customer engagement
Partner across business functions to identify growth opportunities and translate customer and market insights into actionable marketing strategies
Leverage data, research, and customer intelligence to inform targeting, messaging, and channel optimization decisions
Build and optimize media strategies that improve brand affinity and drive measurable demand outcomes
Lead and develop a high-performing team, providing coaching, direction, and clear expectations to elevate team capability and performance
Operate with strong ownership and accountability, proactively driving initiatives from concept through execution and results

What You Bring
Bachelors degree (or advanced degree where required)
8+ years of experience in marketing, demand generation, or a related field
In lieu of a degree, 10+ years of relevant professional experience

Bonus Points
Prior experience within the healthcare or payer industry is strongly preferred
Ability to influence go-to-market strategy and positioning through deep understanding of customer segments and behaviors

WhatYoullGet
The opportunity to work at thecutting edgeof health care delivery with a teamthatsdeeply invested in the community
Work-life balance, flexibility, and the autonomy to dogreat work
Medical, dental, and vision coverage along withnumeroushealth and wellness programs
Parental leave and support plus adoption and surrogacyassistance
Career development programs and tuition reimbursement for continued education
401k match including an annual company contribution
Learn more

Where Youll Work
Our Hybrid Flex approach is built on presence with a purpose - giving you flexibility to work remotely with intentional in-person connection - that supports a workplace thats flexible, connected, and future focused.
In a Hybrid-Flex role, youll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, youll work virtually, with a few in-office visits each year for meaningful moments that matter.
Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.

LI-Hybrid

Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$157,978.00 - $252,765.00

Skills

JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on . If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: View email address on click.appcast.io .