MEDIA EXECUTIVE - KPLC

Job Summary / Description KPLC is seeking a highly motivated and goal‑driven Multimedia Executive. As a Media Executive, you will be responsible for developing and selling creative marketing solutions using state‑of‑the‑art digital advertising products and broadcast solutions. The ideal candidate must be able to identify prospects, build presentations, negotiate and close deals, and build long‑term client relationships. The development and retention of New Local Direct customers will be a major focus. Must be passionate and energetic, possess a strong work ethic, and be skilled in cold‑calling and appointment setting. Duties / Responsibilities Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis Develop new local direct business, generate/follow‑through on sales leads, and manage an active pipeline of potential revenue Conduct needs analysis and account reviews to uncover the customer’s most essential needs Demonstrate product knowledge and value to customers Create and deliver formal presentations to clients/prospects Provide follow‑up assessments of advertising effectiveness Collaborate with Traffic personnel to provide timely and accurate traffic instructions Use CRM (Matrix) to manage day‑to‑day activity, weekly/quarterly projections Conduct account maintenance, including make‑goods, post reports, aging & collections Qualifications / Requirements Bachelor’s or equivalent combination of education (experience in outside sales considered a plus) Must be able to manage time effectively, work independently, and as part of a team Strong organizational, written, and presentation skills A real desire to understand clients and their business needs Ability to overcome objections Must be creative, flexible, and able to adapt to industry changes Professional appearance is a must Valid driver’s license, good driving record, required auto insurance, and dependable transportation MVR required Equal Employment Opportunity Statement Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. #J-18808-Ljbffr