Digital Marketing Manager

Location: Northern New Jersey | Hybrid, 3 days per week Our client is seeking a hands-on, performance-driven marketing leader to own digital media planning, execution, and optimization for a growing portfolio of established face care brands. This role is ideal for someone with strong experience across paid social, Amazon/retail media, and programmatic channels who is comfortable using real-time performance data to make investment decisions. What You'll Do Build and manage digital media plans and budgets across paid social, retail media, programmatic, and other digital channels. Monitor in-flight performance and reallocate spend to improve ROAS, MROI, and growth outcomes. Partner with e-commerce and retail media teams to optimize Amazon investment alongside organic and retail merchandising efforts. Manage media buying and programmatic agency partners. Create and maintain reporting dashboards and KPI tracking for digital media performance. Collaborate with brand and creative teams to ensure media plans and creative assets are tailored to each channel. Support community and creator-seeding initiatives with paid amplification strategy. What We're Looking For 5+ years of digital or performance media experience. Strong background in paid social and Amazon or retail media planning and optimization. Experience with media and measurement platforms such as Meta Ads Manager, Amazon DSP, Google Analytics, or comparable tools. Strong quantitative skills and confidence building, defending, and optimizing media plans against clear performance targets. Beauty, personal care, or CPG experience is preferred; strong performance-marketing experience is most important. #J-18808-Ljbffr