Digital Marketing Manager

Digital Marketing Manager

People Inc. is seeking a Digital Marketing Manager to support and execute the acquisition and retention marketing strategy for paid memberships. This is a hybrid role based in New York, with an in-office requirement of 3 days per week.

Reporting into the Director Acquisition & Retention Marketing, Paid Memberships, this role is responsible for owning the end-to-end execution of email campaigns and onsite marketing campaigns for paid memberships. This includes day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization—supporting a broader vision to grow paid memberships and membership renewal rates.

This is a highly collaborative, execution-focused position ideal for someone who thrives in fast-paced environments, brings strong attention to detail, and is deeply comfortable with email marketing, digital marketing and CRM tools.

This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification and lifecycle marketing programs. This role operates in service to the Paid Membership marketing team, and is deeply embedded in the paid membership team's day to day operations and business.

Accountabilities, Actions and Expected Measurable Results:

• Execute Digital Marketing Campaigns:

  • Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.

  • Coordinate deployment of cross-channel campaigns including email, website, browser notifications.

  • Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.

• Creative Briefing and Asset Management:

  • Write detailed project briefs and collaborate with marketing, copywriter, editorial, and design teams to ensure assets are timely, on-brand, and optimized for performance.

  • Review and traffic creative assets for stakeholder approval.

• Campaign Operations:

  • Set up campaign tracking links and UTMs, and coordinate tagging with product and engineering.

  • Maintain comprehensive documentation for all live and upcoming campaigns.

• Performance Reporting and Optimization:

  • Monitor and report on campaign KPIs (e.g. conversion rate, click rate) using tools such as Piano, Looker, Iterable and other dashboards.

  • Surface insights, propose A/B tests, and recommend optimizations to improve acquisition and engagement performance over time.

• Cross-Functional Collaboration:

  • Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.

  • Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

• Measurable Results Expected:

  • Timely and accurate execution of all campaigns.

  • Demonstrated improvements in customer acquisition, member engagement, retention and renewal rates.

  • Increased operational efficiency.

  • Clear contribution to meeting paid membership growth and retention goals.

The Role's Minimum Qualifications and Job Requirements:

Education: Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.

• Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.

• Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.

• Knowledge of onsite targeting/segmentation and campaign optimization

• Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.

• Analytical proficiency in reviewing performance data and making recommendations for improvement.

• High level of organization and attention to detail, with experience managing multiple priorities.

• Excellent written and verbal communication skills.

• Comfort working in a highly matrixed, cross-functional environment.

% Travel Required (Approximate): 5%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing View email address on click.appcast.io.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

Salary: New York: $75,000.00 - $90,000.00