Paid Media Manager

Paid Media Manager

Job Description

Location:  On-Site in Knoxville - Revel Group (Overseeing Anakeesta & WildSide) 

Job Overview:

Revel Group is seeking a highly strategic and analytical, results-driven Paid Media Manager to lead all paid media efforts for Anakeesta and WildSide. This role owns the planning, execution, and optimization of all media investments across digital and traditional channels, ensuring every dollar spent drives measurable outcomes including attendance, revenue, and efficiency. 

As the leader of Paid Media, you will oversee campaign strategy and execution across Paid Social, Paid Search, Programmatic, CTV/OTT, Broadcast, and OOH. You will be responsible for developing channel strategies, managing budget allocation, and optimizing performance across key DMAs such as Nashville, Atlanta, and other priority markets. 

This role requires a strong balance of strategic thinking and hands-on execution, with the ability to continuously optimize campaigns, identify growth opportunities, and scale high-performing channels. You will work closely with Creative team to ensure campaigns are aligned with messaging, targeting, and performance goals. 

This is a role for someone who thrives in a fast-paced, performance-driven environment and can translate media performance into actionable insights that drive efficient growth.

Key Responsibilities:

Media Planning & Buying

• Develop and execute media plans across Paid Social, Paid Search, Programmatic, CTV/OTT, Broadcast, and OOH 
• Manage budget allocation across channels based on performance targets and campaign goals 
• Execute media buys and placements across priority DMAs (Nashville, Atlanta, etc.) 
• Ensure campaigns are launched on time and aligned with seasonal and event-driven priorities 

Campaign Management & Optimization

• Actively monitor and optimize campaigns for ROAS, CAC, and conversion performance 
• Adjust targeting, bidding strategies, creative rotations, and placements to improve performance 
• Implement audience segmentation and geo-targeting strategies 
• Scale high-performing campaigns and pause underperforming efforts 

Performance Reporting

• Own daily, weekly, and monthly campaign reporting 
• Track KPIs including ROAS, CPC, CPA, conversion rate, and revenue contribution 
• Translate campaign data into actionable insights and recommendations 
• Maintain reporting dashboards in collaboration with analytics tools (GA4, etc.) 

Testing & Execution

• Execute A/B and multivariate tests across creative, audiences, and offers 
• Partner with Creative to deploy and iterate on performance-driven assets 
• Implement tracking, tagging, and campaign structure best practices 

Vendor & Platform Management

• Manage relationships with media platforms and external vendors/agencies 
• Ensure efficiency, transparency, and alignment with performance goals 

Skills: 

• Hands-on experience across Meta, Google Ads, and programmatic platforms 
• Ability to plan, launch, and optimize multi-channel campaigns 
• Proven ability to build out strong Media plans, including targeting, tactics, and budget allocation
• Proficient in audience targeting, bidding strategies, and campaign structure 
• Data-driven mindset with ability to turn insights into action 
• Experience with A/B testing across creative, audiences, and offers 
• Working knowledge of GA4, tracking, and attribution fundamentals 
• Focus on key KPIs (ROAS, CPA, conversion rate) 
• Ability to manage multiple campaigns and budgets simultaneously 
• Strong collaboration and communication skills 

Qualifications:

• 5–7+ years of experience in paid media planning and management (agency or in-house) 
• Expertise with GA4, Looker Studio, Tableau, Meta Ads Manager, Google Ads, Search Ads 360, and other performance tools. 
• Proven success leading paid media strategy and overseeing operational execution across digital, OOH, and broadcast channels. 
• Strong understanding of full-funnel measurement, attribution modeling, and conversion rate optimization. 
• Experience working with moderate to large budgets 
• Strong understanding of performance metrics and how they tie to business outcomes 
• Exceptional analytical, communication, and presentation skills. 
• Must be able to thrive in a fast-paced, on-site environment supporting multiple attractions and brands. 

Key Performance Indicators:

• ROAS and CAC by channel 
• Campaign efficiency and budget utilization 
• Conversion rates from paid traffic 
• Scalable growth within channels 

Perks of Working with Us

• Competitive Pay
• Medical, dental, vision coverage from day one 
• Pass exchange with area attractions 
• 401k with company match