Paid Marketing Specialist II

The Paid Marketing Specialist II will execute paid marketing strategies, analyze campaign and lead funnel performance, and identify opportunities to improve efficiency, lead quality, and business results. This is a great opportunity for a data-driven digital marketer who understands the fundamentals of PPC, enjoys digging into performance data, and is ready to take greater ownership of campaigns and projects. You’ll work closely with Paid Marketing leadership and cross-functional teams across content, design, development, and project management. Role Responsibilities Drive effective marketing strategies across web properties to meet or exceed company lead-generation targets and secure high-quality leads within established CPL and budget guidelines. Manage and analyze lead funnel and paid campaign performance, identify trends and areas of underperformance, and translate insights into recommendations that optimize spend, improve efficiency, and drive results. Set up, execute, and optimize paid campaigns across Google, Bing, Facebook, Twitter, Display, and Native, including keyword management, ad copy and asset testing, landing pages and A/B testing, competitive intelligence, keyword research, daily optimization, and performance reporting. Monitor and maintain website lead flow, attribution, campaign settings and budgets, PPC and traditional marketing assets, landing page UI/UX, and other areas for quality control and improvement; flag partner or technical issues and explore new PPC channels. Demonstrate expertise in core marketing tools, train team members on their use, and leverage approved AI technologies in accordance with company security guidelines to improve efficiency, decision-making, and output quality. Communicate strategic goals and requirements with content, design/development, and PM teams and partner with them on tactical updates. Collaborate on strategic insights, digital innovation, analytics, and reporting. Provide peer leadership, feedback on skill‑specific projects, and support leadership with onboarding and training lower‑level marketing staff. Independently pursue annual continuing education related to the role and share industry trends, best practices, and ongoing learning through blog posts and presentations. Complete additional duties as assigned to support broader team and organizational goals. Qualifications 2+ years of hands‑on experience in paid digital marketing/PPC, including experience with Google Ads and Meta. Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience. Strong analytical skills and the ability to combine data from multiple sources to evaluate business and campaign performance. Experience with reporting and analytics platforms such as Salesforce and Tableau, including the ability to build and interpret accurate reports. Proficiency with Google Workspace or similar productivity tools. Strong problem‑solving and prioritization skills with the ability to manage multiple projects and deadlines. Ability to work independently, take ownership of initiatives, and follow projects through completion. Excellent written and verbal communication skills. Ability to learn new technologies quickly and adapt in a fast‑paced digital environment. A collaborative mindset and willingness to share knowledge, provide feedback, and support teammates. Strong attention to detail and commitment to quality. A genuine interest in digital marketing and staying current with evolving PPC strategies, platforms, and industry trends. Bonus Qualifications Google Ads Certification Microsoft Ads Accreditation Meta Blueprint Certification Experience managing large‑scale or multi‑million‑dollar paid media campaigns Experience with Display or Programmatic advertising Experience working in highly regulated industries such as healthcare, pharmaceutical, or legal services Our Culture What makes Launch That stand out is our people, our drive to excel and our passion to share extraordinary resources. Our vision is to be the answers and experts for life’s critical decisions. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible. Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, to celebrate our successes and each other. Community is one of our core values, and we regularly donate our time and talents to local causes. Our state‑of‑the‑art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work. Benefits and Perks Launch That covers 100% of the premium cost for employee only medical coverage for all full‑time benefit eligible team members. We also offer employer paid short and long‑term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, and paid volunteer opportunities. We value work‑life balance and provide a company‑wide holiday break from December 24 through January 1 each year. We embrace a hybrid, flexible work environment designed to maximize collaboration and support our team. This role is based in the office Monday through Thursday, with the option to work from home on Fridays. We understand that life happens, whether it is childcare, doctor appointments, or home responsibilities, and we prioritize flexibility to support our team when it matters most. If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re consistently reaching for more, and we’re looking for people who are ready to do the same. #J-18808-Ljbffr Launch That