ServiceNow Alliance Campaign Director

The opportunity EY has curated a dynamic ecosystem of Alliance and Ecosystem relationships which creates new forms of customer value to help our clients rapidly and digitally transform. Our ecosystem consists of more than 100 relationships that allow us to provide a wide range of collaborative opportunities and solutions to our clients. We help them tap into the latest technologies to achieve transformational outcomes and be more agile, innovative, resilient and better equipped to respond to disruptive change. The ServiceNow Alliance Campaign Director is responsible for driving sectorspecific sales motions and shaping the go‑to‑market strategy for the EY–ServiceNow alliance. This role involves collaborating with global alliance leadership, sector teams, and Super Regions to design campaign program elements, strengthen sector‑focused relationships, and activate large‑scale GTM initiatives. It is a unique opportunity to influence how EY shows up with ServiceNow in priority markets, lead the development of messaging and value propositions, and support early‑stage strategic pursuits. This role offers the chance to work across geographies, service lines, and sectors, contributing directly to pipeline growth while helping position EY as a differentiated, trusted partner to ServiceNow and our clients. Your key responsibilities Sales Motion Activation: Collaborate with global alliance leaders and sector teams to design and drive sectorspecific sales motions that accelerate pipeline and strengthen EY–ServiceNow market positioning. GTM Strategy & Program Design: Define the go‑to‑market strategy and develop program elements that support differentiated EY positioning for the ServiceNow alliance. Value Proposition & Messaging: Lead the development of clear, compelling messaging and value propositions for campaigns, ensuring alignment across Sector, Alliance, and BMC stakeholders. Collaboration with Brand, Marketing & Communications (BMC): Work closely with BMC to create sales collateral, marketing assets, and campaign content that support field activation and amplify campaign impact. Technical Asset Coordination: Partner with internal technology teams, solution leaders, and ServiceNow alliance contacts to track and support development of demos, technical content, and other campaign assets. Super Region Activation: Drive campaign activation across EY’s Super Regions through awareness sessions, field enablement, and coordination with regional alliance and practice leaders. PreSales Support: Provide early‑stage support on strategic opportunities, helping shape pursuit strategies and facilitate connections with alliance leaders and solution teams. Campaign Governance: Oversee campaign governance and maintain strong sales/pipeline discipline, ensuring consistent tracking, reporting, and account‑level cadence. Cross‑Functional Collaboration: Work closely with Service Lines, Sectors, Super Regions, and other alliance stakeholders to ensure cohesive execution and alignment on priorities. This role is based in the US, with a mix of virtual work and regular coordination with team members globally. Some travel may be required. Skills and attributes for success GTM Campaign Development: Proven experience designing and executing go‑to‑market sales campaigns, including value proposition development, messaging, and field activation across regions. Alliance Management Expertise: Strong background building and nurturing technology alliance relationships, with a clear understanding of ServiceNow’s offerings and how they create business value for clients. Sales Motion Activation: Demonstrated ability to collaborate with Sales, Sectors, and Alliance teams to drive sectorspecific sales motions that accelerate pipeline growth and support major pursuits. Analytical & Strategic Thinking: Ability to analyze market trends, competitive positioning, and pipeline insights to inform campaign strategy and shape priority account targeting. Creative Problem‑Solving: Experience developing innovative GTM approaches, removing organizational barriers, and enabling teams to mobilize around strategic opportunities. Cross‑Functional Collaboration: Proven success working with diverse stakeholders across Sectors, Super Regions, Service Lines, BMC, and Technology teams to ensure cohesive campaign execution and alignment. Organizational Excellence: Ability to manage multiple campaign elements simultaneously—including messaging, asset creation, governance, and regional activation—while maintaining high levels of quality and coordination. Understanding of Technology: Solid understanding of ServiceNow solutions, industry use cases, and the broader ecosystem to help shape differentiated EY‑led narratives and GTM approaches. Relationship Building & Influence: Strong ability to build trusted relationships with alliance executives, sector leaders, BMC, and field stakeholders, influencing action across organizational boundaries. Effective Communication: Highly credible communicator with excellent facilitation, storytelling, and project management skills, capable of producing compelling campaign content and executive‑level materials. Leadership & Teaming: Experience leading cross‑functional workstreams, guiding teams toward shared outcomes, and collaborating effectively across geographies, cultures, and working styles. What we look for A self‑starter who can work independently while effectively communicating progress and challenges with the team. Comfortable escalating complex issues with well‑thought‑out recommendations to leadership. Strong organizational skills and ability to multi‑task in support of multiple projects at a time. Ability to work effectively with diverse personalities, cultures, and working styles, adjusting your approach to foster collaboration. A collaborative mindset that values input from others and seeks to build strong relationships across various teams and functions. What we offer you We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $228,600 to $452,600. The base salary range for New York City Metro Area, Washington State, and California (excluding Sacramento) is $274,300 to $514,300. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team‑led and leader‑enabled hybrid model. Our expectation is for most people in external, client‑serving roles to work together in person 40–60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well‑being. EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. EY accepts applications for this position on an ongoing basis. For those living in California, please click here for additional information. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io . #J-18808-Ljbffr Ernst & Young Oman