Apple TV Creator Lead, Sports

Role Number: 200692736Team: MarketingLocation: Culver CityWeekly Hours: 40Posted: 2026-11-04SummaryAs a part of the broader Apple TV marketing organization, our team's purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.This role drives Apple TV content creator, influencer, and social talent work to connect our sports offering to culture through trusted voices.DescriptionYou are an advanced professional and extraordinary leader who is highly plugged into the internet and popular culture. You keep a finger on the pulse of conversation across sports, athletes, entertainment, pop culture, and brands, and you know what it means to listen, participate, and spark thoughtful discussions with fans through content creation.This role supports creator and influencer programs across the Apple Sports slate (the US home of F1, MLS, and MLB Friday Night Baseball) driving creator programs and content series that bring audiences to Apple TV to watch live sports. You’ll work closely with the broader Creator team, executing and evolving creator-led formats that build word of mouth and fandom around our live sports programming.As a part of the broader Apple TV Social Marketing team, you support the strategy and execution of creator-driven content, working across internal creative partners and agencies to ensure creator output reflects our sports storytelling and platform strategy.Minimum QualificationsMinimum of 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in the social spaceWorking knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationshipsAbility to leverage data and intuition to inform content that gets people talking; develops insights to inform decision-makingKnows what content, creative, and formats work across various social platformsClear communicator, able to gain alignment from others in sensitive situations without damage to the relationshipCross-functionally collaborative; able to build relationships across a highly matrixed marketing organizationHighly driven and proactive, able to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlinesStays curious and looks for thoughtful ways to improve the work, identifying connections or ideas others may have missedComfortable operating under general supervision, seeking guidance and acting on clear direction with limited oversightPreferred QualificationsA storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROIExperience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or leagueClear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journeyHighly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environmentExperience working directly with talent, athletes, creators, and league and team partners. You bring the right creative energy and the right level of professionalism and discretion to those relationshipsAdept at taking accountability without having direct control and using influence without authorityCross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organizationDemonstrates learning agility and embraces change, evolving alongside the organization and the platformsPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.EEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsApplication DeadlineApple accepts applications to this posting on an ongoing basis.