Apple TV Growth Lead, Acquisition Journeys

Role Number: 200690702Team: MarketingLocation: Culver CityPosted: 2026-10-21SummaryThe people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found itCome and join the Global Subscriber Acquisition team who are responsible for driving growth and subscriber conversion for Apple TV. We are seeking a strategic Growth Lead, Acquisition Journeys for Apple TV, with a strong focus on funnel optimization, to help drive the next phase of subscription growth. This role will work cross-functionally to identify high-impact growth opportunities that increase signups and conversion rates for the service, with a strong focus on mapping and optimizing the end-to-end customer journey.DescriptionIn this role, you will obsess over every step of the acquisition funnel—from initial discovery to successful subscription—collaborating closely with product, engineering, design, and the data science & analytics teams across a global organization. Beyond strategy, this role owns the execution of conversion rate optimization initiatives, testing, and user flow enhancements that remove friction and drive sustained growth.The ideal candidate can balance big-picture user journey mapping with hands-on funnel analysis, brings experience scaling DTC subscription businesses and understands how to leverage data and customer insights to turn both net-new prospects and returning winbacks into loyal subscribers. Additionally, you will play a key role in influencing the Apple TV product roadmap, helping to get new features, promotional offers, and subscription packages built to accelerate acquisition.Minimum Qualifications8+ years of product growth, conversion rate optimization, or related subscription growth experience4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeysDeep expertise in A/B testing methodologies, experiment design, and conversion analyticsAbility to juggle many stakeholders, initiatives and deadlines simultaneouslyExperience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)Preferred QualificationsStrong command of product analytics and user behavior tracking toolsExperience in interacting with and influencing all levels of managementAbility to work independently and embrace change and ambiguityDetail-oriented and resourceful, with a proactive approach to solving problems and anticipating executive needsAble to build strategic, long-term relationships at all levelsBrings energy, creativity, and passion for fostering team culture, inclusion, and belongingComfortable flexing between strategic journey mapping and day-to-day operational executionA love for all things technology, television and/or filmPay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.EEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsApplication DeadlineApple accepts applications to this posting on an ongoing basis.