Social Media & Content Coordinator - Entertainment Trading Cards

Social Media & Content Coordinator – Entertainment Trading Cards

Overview of the position

The social media & Content Coordinator – Entertainment Trading Cards is responsible for executing high-impact, platform-native content strategies that drive awareness, engagement, and conversion across Upper Deck's entertainment portfolio. This role blends creative production, community management, cultural trend integration, and performance analytics to extend product lifecycle value and deepen fan connection.

You will serve as a key operator between brand, product, creative, and community—ensuring that every release is supported by compelling storytelling, real-time engagement, and data-informed optimization.

Content Strategy & Execution

• Partner with Brand and Product teams to translate product highlights, licensing beats, and release moments into engaging, multi-format social content (short-form video, static, carousel, live, written).
• Write platform-native, conversion-minded copy and captions optimized for reach, saves, shares, and engagement.
• Develop and execute content calendars and release-based campaign plans, including workback schedules tied to product drops.
• Script, shoot, and edit photo/video content (e.g., pack openings, case hits, product breakdowns) to create multiple content "beats" that extend product visibility and shelf life.
• Ensure platform-specific optimization (Instagram Reels vs TikTok vs YouTube Shorts vs X vs Reddit vs Discord).

Creative Operations & Production

• Build and manage creative briefs for design, photography, and pre-press teams, ensuring asset delivery aligns with campaign timelines.
• Collaborate cross-functionally to secure approvals across Brand, Legal, and Licensing stakeholders.

Community & Creator Ecosystem Management

• Actively manage community engagement by:
• Responding to comments, DMs, and tagged content
• Engaging with licensor posts and partner communities
• Monitoring Reddit, Twitch, and Discord conversations for feedback and answering to community questions or clarifications.
• Identify, vet, and maintain a network of brand advocates, breakers, and creators, coordinating product seeding for content amplification.
• Curate and amplify user-generated content (UGC) aligned with brand standards and campaign strategy.
• Monitor and participate in off-platform communities (Discord, Reddit, Twitch, Facebook Groups) to foster deeper brand presence.

Real-Time Marketing & Cultural Relevance

• Identify and capitalize on cultural moments, entertainment releases, and tentpole events (e.g., movie premieres, Comic-Con, National Comic Book Day, Olympics, All-Star events).
• Rapidly ideate and deploy reactive content (memes, trends, commentary, polls, AMAs, contests).
• Support execution of live content formats including livestreams, Q&As, and digital events. (experience in Twitch, YouTube, and livestreaming a plus)

Campaign Support & Multi-Channel Activation

• Develop integrated social support for broader marketing campaigns, including:
• Promotions and giveaways
• Talent/creator interviews
• Testimonials and behind-the-scenes content
• Ensure alignment across paid, owned, and earned channels.

Analytics, Reporting & Optimization

• Track and report on key performance metrics:
• Engagement rate, reach, impressions, watch time, CTR, follower growth
• Conduct post-campaign analysis and provide actionable insights to improve future performance.
• Monitor sentiment analysis across social platforms, live streams, podcasts, and community discussions.
• Use social listening tools to identify trends, audience behavior, and brand perception shifts.

Customer Experience & Escalation

• Surface customer care issues and feedback to internal teams for resolution.
• Act as a frontline voice of the consumer, informing product and marketing teams of recurring themes or concerns.

Education/Years Experience

• 1–3 years of experience in social media, digital marketing, or content production (entertainment, collectibles, or sports preferred)
• Strong understanding of platform mechanics (TikTok, Instagram, YouTube, X, Reddit, Discord)
• Experience with short-form video production (shooting, editing, scripting)
• Proficiency in tools such as Adobe Creative Suite, CapCut, or similar
• Strong copywriting skills with an understanding of tone, voice, and audience segmentation
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Experience working with licensed entertainment brands or collectibles preferred
• Familiarity with creator/influencer marketing workflows preferred
• Experience using analytics platforms (native insights, Sprout, Hootsuite, etc.) preferred
• Knowledge in card collecting culture preferred
• Passion for trading cards, entertainment IP (DC, Warner Brothers), and fan culture preferred

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills and Abilities

• Cultural fluency and trend awareness
• Creative storytelling with performance mindset
• Cross-functional collaboration
• Data-driven decision making
• Community-first engagement approach
• Proficiency in the following software or systems: MS Office. Advanced Excel knowledge preferred.