Marketing Specialist

Job Description

Job Description

Marketing Specialist

Full Time

Location: 400 Main Street, Ashland, MA, 01721 USA- Hybrid (3 days in office)

About KiddeFenwal

KiddeFenwal is a global leader in industrial and commercial fire protection, delivering advanced suppression, detection, and control solutions that protect lives, property, and business continuity. Our brands—Kidde Fire Systems, Kidde Fire Protection, and Fenwal Controls—serve industrial, commercial, marine, OEM, and special hazard markets worldwide.

With operations across the U.S., U.K., and India, we combine deep industry expertise with global reach to deliver innovative, compliant, and reliable safety solutions.

Our Purpose

We protect lives, livelihoods, and icons through innovative solutions, strong relationships, and exceptional customer experiences. Our values—Integrity, Speed, Innovation, Teamwork, Excellence, and Safety—guide everything we do.

Position Summary

Reporting to the Senior Global Marketing Manager, the Marketing Specialist supports the development and execution of marketing initiatives with a primary focus on global marketing plans, trade shows and events. This role manages event logistics, vendor coordination, lead management, and post-event analysis while supporting broader marketing activities, including public relations, digital campaigns, content creation, and website management.

The ideal candidate is highly organized, detail-oriented, and experienced in managing multiple projects in a fast-paced, cross-functional environment.

Key Responsibilities

• Tr ade Show & Event Management
• Plan and execute national and support regional trade shows from strategy through post-event reporting.
• Manage event budgets, track expenses, process invoices, and reconcile costs.
• Coordinate vendors, show organizers, exhibit partners, and promotional suppliers.
• Oversee trade show booth logistics, shipping, setup, teardown, and on-site services.
• Prepare attendee communications, schedules, and event materials.
• Manage lead capture and CRM uploads to support sales follow-up.
• Analyze event performance and prepare ROI reports.

Marketing Support

• Create and distribute marketing materials, including brochures, presentations, videos, and digital assets.
• Support email marketing, social media, website updates, and SEO initiatives.
• Maintain website content and digital asset libraries.
• Manage inventory of marketing collateral and promotional items.
• Collaborate with sales, product management, and agency partners on integrated marketing campaigns.
• Develop marketing calendars, campaign plans, and sales enablement materials.

Qualifications

Required

• Bachelor’s degree in marketing, Communications, or a related field.
• 3 - 5 years of B2B marketing and event management experience, including trade show coordination.
• Strong project management, organizational, and communication skills.
• Experience collaborating across sales, marketing, product, and creative teams.
• Proficiency with Microsoft Office; familiarity with Adobe Creative Suite preferred.
• Ability to manage multiple priorities and solve problems in fast-paced environments.
• Willingness to travel internationally up to 20%.
• Ability to occasionally lift and transport event materials.

Preferred

• Brand or product management experience.
• Experience with fire protection, detection/control technologies, or building systems.
• Multilingual proficiency (Spanish, French, Portuguese, Mandarin, or Cantonese).

Core Competencies

• Strategic Thinking & Execution
• Trade Communications
• Customer-Focused Innovation
• Collaboration & Teamwork
• Results Orientation
• Agency Management
• Global Mindset

Equal Opportunity Employer

KiddeFenwal is committed to building an inclusive workplace and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.