Marketing Coordinator

Innovatis Group is seeking a proactive and service-driven Marketing Coordinator to support the marketing needs of our client communities. This role will take ownership of marketing campaigns and initiatives from development through execution, partnering directly with clients and internal teams to drive engagement and support business goals. The ideal candidate brings hands-on marketing experience, strong client-facing communication skills, and the ability to independently move work forward while balancing multiple priorities. This is a great opportunity for a well-rounded marketer who enjoys both developing ideas and bringing them to life. Key Responsibilities Own the development and execution of marketing campaigns across digital, email, social, web, print, and event channels, managing initiatives from planning through launch and performance reporting. Serve as a day-to-day marketing partner for assigned clients, proactively communicating updates, identifying needs, and ensuring priorities and deliverables stay on track. Develop and manage content for email campaigns, newsletters, social media, websites, landing pages, and other client communications. Maintain and manage social and email content calendars, coordinating timelines, stakeholders, and deliverables while adapting to shifting priorities and last-minute needs. Manage website and landing page updates, including ongoing site improvements and campaign-specific content. Partner with clients, internal teams, sponsors, and other stakeholders to develop collateral, presentations, promotional materials, and other marketing assets. Coordinate with subject matter experts and other reviewers, including clinical or medical reviewers as applicable, to ensure client content is accurate and appropriate for its intended audience. Analyze campaign performance and translate results into actionable insights and recommendations for future initiatives. Contribute to annual marketing plans, campaign calendars, and client priorities, helping turn broader strategies into actionable initiatives. Anticipate client and project needs, identify potential roadblocks, and proactively recommend solutions to keep work moving forward. Manage multiple projects and stakeholders simultaneously while ensuring brand consistency, quality, attention to detail, and strong follow-through; coordinate with external vendors and agencies as needed. Perform other duties and support additional projects as needed based on client and business needs. Basic Qualifications Associate’s degree in Marketing, Communications, Business, or a related field required; bachelor’s degree preferred. 3+ years of relevant marketing experience, including demonstrated experience independently managing campaigns or marketing initiatives from development through execution. Experience working directly with clients or external stakeholders in a professional, service-oriented environment, with strong written and verbal communication skills. Strong project management, organization, and judgment, with the ability to establish timelines, coordinate stakeholders, anticipate needs, prioritize competing deadlines, and independently drive work forward. Experience developing and managing content across email, social media, web, and other digital marketing channels. Experience with marketing platforms such as HubSpot, Salesforce, Marketo, Mailchimp, or similar tools. Ability to analyze campaign performance and translate data into meaningful insights and recommendations. Working knowledge of graphic design tools such as Adobe Creative Suite or Canva, as well as SEO/SEM best practices. Proficiency with Microsoft Office Suite and comfort working across standard business technology and platforms. Preferred Qualifications Experience in a client services, consulting, association management, or professional services environment. Experience supporting healthcare, healthcare technology, or health-related organizations, particularly developing content for patient, caregiver, or consumer health audiences with sensitivity to health literacy and tone, is a plus. Experience working across multiple clients, brands, or business units simultaneously. Additional Requirements Employment is contingent upon successful completion of a background check. Must be legally authorized to work in the U.S. and not require employment visa sponsorship. Comfortable working in a hybrid environment and able to commute to the office at least three days per week. Excellent written and verbal communication skills — able to convey information clearly and professionally. Physical requirements: must be able to lift and carry up to 50 lbs and stand for extended periods as needed for event support. The base salary range for this position starts at $61k annually. Final compensation will be determined based on experience and qualifications. Location Hybrid Schedule (3 days in, 2 days remote) – this is not a fully remote role. Our Nashville HQ is located at 450 Rev Kelly Smith Way, Nashville, TN 37203 (in the Capitol View Area). Medical, dental & vision (plus medical plan perks like EAP, Headspace, gym + wellness/beauty discounts, and alternative medicine discounts) UNUM voluntary benefits incl. short/long-term disability, AD&D, and additional coverage options Employer HSA contribution 401(k) with 5% match (Roth or Traditional) after 6 months PTO: generous upon start + unlimited PTO after 1 year; 10 paid company holidays Paid parental leave after 1 year: 12 weeks maternity / 4 weeks paternity Pre-tax commuter benefits (for public transit) Company culture perks: frequent Lunch & Learns + quarterly social events (Chicago, Nashville & Remote) + holiday parties A Tennessean "Top Workplaces" fun and collaborative work environment About Innovatis Group At Innovatis Group, we’re not just one of the fastest-growing association management companies; we’re committed to redefining partnership and impact. We blend strategic innovation with execution, helping clients drive meaningful results while supporting their broader goals. If you thrive in a fast-paced, dynamic environment and enjoy collaborating with industry-leading brands, Innovatis Group offers the tools, team, and environment to help you make a lasting impact. Our Values At Innovatis Group, our values guide how we work, collaborate, and show up for one another every day. We believe in doing meaningful work with intention, integrity, and adaptability. Be creative Be accountable Be agile Benefits, perks, compensation, and work arrangements are subject to change and may vary based on role, location, or business needs. Innovatis Group is an equal opportunity employer and aspires to be a leader in fostering a diverse, equitable, and inclusive workplace where every individual is empowered to bring their whole self to work. We commit to embracing and promoting diversity in all its forms, ensuring equitable opportunities, and cultivating an inclusive culture that respects and values differences. Together, we will drive better outcomes for our employees, our clients, and our community. #J-18808-Ljbffr Innovatis Group