Marketing Specialist

We are seeking a creative and results-driven Marketing Specialist to support the development and execution of marketing initiatives that enhance brand awareness, drive customer engagement, and support business growth. This role will collaborate with cross-functional teams to implement campaigns, create content, analyze performance metrics, and help optimize marketing strategies.Key Responsibilities:Assist in planning, developing, and executing multi-channel marketing campaignsCreate and manage marketing content for digital, email, social media, and print channelsCoordinate campaign schedules, deliverables, and promotional calendarsMonitor and report on campaign performance, website traffic, and engagement metricsSupport brand positioning and ensure consistency across all marketing materialsConduct market research to identify trends, audience insights, and competitive activityHelp manage marketing automation workflows and customer outreach effortsCollaborate with internal teams, vendors, and external partners on marketing projectsMaintain and update website content, marketing collateral, and campaign assetsRecommend improvements based on analytics, customer behavior, and campaign outcomes