Marketing Specialist

Marketing Communications Specialist

The Marketing Communications Specialist supports the Senior Manager of Marketing Communications by handling tactical execution, production, coordination, and management of dealer-focused communications programs. This role has a strong emphasis on creating and distributing dealer-oriented content, overseeing point-of-sale (POS) materials and inventory, maintaining the Marketing Materials Website (the central hub for dealer resources), managing sales promotion programs (including SPIFFs—Sales Performance Incentive Funds), supporting PR and earned media efforts, and ensuring brand-compliant, high-quality assets and incentives are delivered efficiently to the dealer network to boost support, sales performance, relationships, and brand alignment.

Responsibilities

• Contribute to new product launch communications by developing and integrating dealer-specific messaging, POS integration, promotional support materials, training resources, and timely distribution through the Marketing Materials Website and other channels.
• Oversee sales promotion programs, including rebates or SPIFFs as a core priority—developing promotional creative (e.g., flyers, digital assets, contest rules, incentive announcements), coordinating program launches and timelines, tracking participation and redemptions, managing expense budgets/allocations, monitoring costs against performance, ensuring compliance with brand and legal standards, and generating reports on ROI and effectiveness to drive targeted sales behaviors and dealer revenue.
• Lead the day-to-day creation, production, quality control, and approval processes for point-of-sale materials, dealer sales tools, promotional assets, and localized marketing resources, including design coordination, content development, proofreading, compliance checks, and final deliverables to ensure timely availability and brand consistency at the retail level.
• Oversee the operations, content updates, organization, and user access of the Marketing Materials Website (the primary portal for dealer resources), including uploading new assets (POS, promotional creative, SPIFF materials), categorizing materials, applying metadata/search tags, managing user permissions, troubleshooting access issues, tracking downloads/usage, and ensuring seamless, compliant availability for dealers and internal teams.
• Manage point-of-sale inventory and logistics, including demand forecasting, stock level monitoring, cost tracking, vendor coordination for replenishment/production, waste minimization, and optimization of ordering/distribution processes to maximize dealer utilization and efficiency.
• Support public relations and earned media initiatives targeted at dealer audiences, including drafting/editing press materials, pitching dealer success stories to trade publications, coordinating media outreach, monitoring coverage, and compiling reports on positive dealer-related publicity.
• Assist in planning and executing dealer-focused media events and activations, including developing supporting elements (e.g., signage, handouts, digital assets, incentive tie-ins), coordinating logistics, on-site support where needed, and post-event analysis/ROI measurement.
• Execute integrated dealer campaigns aligned with sales objectives, including content scheduling, performance tracking (e.g., engagement, utilization, sales lift, SPIFF redemption rates), reporting, and adjustments to optimize outcomes.
• Maintain and update internal and dealer communication channels, cascading marketing updates, brand standards, POS availability announcements, and program details to stakeholders and the dealer network via email, CRM notifications, newsletters, or other tools.
• Coordinate with key vendors, agencies, and external partners for POS production, creative services, printing, logistics, Marketing Materials Website maintenance, and SPIFF reward fulfillment—handling day-to-day interactions, tracking deliverables, quality assurance, cost monitoring, and performance feedback.
• Analyze dealer materials and promotion performance data (e.g., download metrics, inventory turnover, SPIFF participation/expenses/redemptions, campaign feedback, usage reports) to generate insights, support monthly/quarterly reporting, identify improvement opportunities, and recommend optimizations.
• Ensure strict adherence to brand guidelines, corporate trademarks, legal requirements, and compliance standards.
• Assist with budget tracking for dealer programs.
• Support contract review processes for dealer marketing initiatives, including those related to SPIFF vendors or promotional partners, ensuring alignment with terms, brand standards, and compliance.
• Provide occasional assistance with corporate events and travel as needed (5%-10%).

Knowledge and Skills

• Organizational Skills
• Communications Skills
• Time-management Skills
• Analytical Skills
• People Management Skills
• Microsoft Office Knowledge
• Adobe Creative Suite
• Strong customer service orientation
• Project Management Experience

Education and Experience

• Bachelors in Communications or related field
• 3-4 years of marketing experience

Physical Requirements

• Must be able to remain in a stationary position, often sitting or standing for prolonged periods of time while working on a computer.
• Ability to repeat motions that include the wrists, hands and/or fingers
• Assist with event set-up and take-down
• Employees must possess the ability to occasionally lift, carry, push, pull and move materials and objects weighing up to 50 pounds.
• Working outside, remote locations, endure potential extreme weather conditions ranging from below freezing to over 100 degrees.
• Must be able to remain standing or moving on feet for prolong periods of time
• Must be capable to travel by airplane and automobile