Head of Marketing

Head Of Marketing

We're Dion. And we're rewriting the rules of connection. We're turning the world's boldest move — buying someone a drink — into a social utility. Real drinks, real people, real venues. All from your phone. Dion is what happens when Raya meets LinkedIn, but every new connection starts with a drink — redeemable at the best bars and restaurants in town. After a high-impact launch in Dubai, we're now live in New York and Miami, with 70+ venues, 15K+ users, and backing from serial tech founders, investors, and hospitality heavyweights.

We're hiring a Head Of Marketing to own Dion's brand and growth engine, from city launches and cultural moments to influencer strategy, campaigns, and storytelling. If shaping a category-defining consumer brand excites you, let's talk.

Why is this an amazing opportunity?

• Build something iconic - take Dion from buzzy startup to global brand.
• Own the playbook - You'll define how Dion shows up across markets: positioning, voice, community, influencer, and growth.
• Category creation - Help cement "treating a drink" as the new way to connect.
• Dream team - Work closely with founders, ops, and product in a no-silos, all-signal culture.
• Real impact, fast pace - Your campaigns will drive immediate growth, visibility, and cultural relevance.

Your responsibilities will be to:

• Lead Dion's marketing strategy across cities: brand, social, influencer, partnerships, and growth.
• Launch high-impact campaigns that create cultural moments and make Dion impossible to ignore.
• Own Dion's influencer + creator programs at scale, from micro activations to headline partnerships.
• Build UGC and social media playbooks across TikTok, Instagram, and emerging platforms.
• Craft and oversee city launch strategies, ensuring every Dion launch hits with impact.
• Partner with product to ensure brand and growth loops are built into the app experience.
• Track performance, ROI, and cultural trends to double down on what works and pivot fast.
• Lead and grow a small but mighty marketing team, agency partners, and freelancers.

What We're Looking For:

• 3–8 years of marketing or social media leadership in consumer tech, marketplaces, or lifestyle brands.
• Proven track record of building brands people talk about and love.
• Experience across growth and brand marketing — you can balance creative instincts with data-driven performance.
• Deep fluency in social media culture (TikTok, Instagram, emerging platforms).
• Experience working with influencers, creators, and cultural partners to drive growth.
• A knack for storytelling and positioning — you can make even niche product moments feel cool.
• You've taken something from 0 → 1 → 100 (city launches, apps, communities).
• Strong leadership skills and ability to scale a marketing function