Landscape Sales & Marketing Manager

Job Title : Landscape Sales & Marketing Manager
Location : Mount Airy, MD
Reports To: General Manager
Direct Reports : Account Managers, Estimator/Designer, Business Developers


Build the Revenue Engine. Lead Growth.


We are a growth-driven landscaping company seeking a Sales & Marketing Manager to lead
revenue strategy, drive market expansion, and build a high-performance sales organization.
In this pivotal role, you will drive growth by developing strong client relationships, promoting our
full range of landscaping services, and executing sales and marketing strategies aligned with the company's vision. Your leadership will inspire a dynamic team to deliver exceptional service,
ensuring customer satisfaction and fostering long-term partnerships.


This is not a maintenance role; it is a leadership opportunity for someone who wants to scale a
company, own the scoreboard, and be directly accountable for revenue and gross margin
performance.


What You'll Be Responsible For:

• Driving annual revenue growth and achieving gross margin targets
• Developing and executing strategic sales and marketing plans to expand services across target markets
• Leading, coaching, and holding accountable a team of Account Managers, Estimator/Designer, and Business Developers
• Building and managing a disciplined sales pipeline with accurate forecasting
• Improving bid-hit ratios and increasing average contract value
• Overseeing estimating accuracy and pricing strategy using LMN
• Aligning sales growth with operational capacity and labor budgets
• Building and maintaining strong relationships with clients, contractors, and vendors to identify new business opportunities
• Conducting site visits, client consultations, and supporting landscape design/build and maintenance opportunities
• Collaborating with operations teams to ensure project delivery aligns with client expectations and quality standards
• Leading marketing initiatives tied to measurable revenue outcomes
• Tracking sales performance metrics, preparing reports, and continuously refining strategies

What We're Looking For:

• 5+ years of sales leadership experience (landscaping, construction, or service industry preferred)
• Proven experience leading and developing high-performing sales teams
• Strong working knowledge of LMN software
• Proven track record of achieving revenue and gross margin targets
• Solid financial and operational understanding, including labor budgets and job costing
• Strong knowledge of landscape maintenance, lawn care, irrigation, tree care, and horticulture practices
• Experience with landscaping design/build and project management
• Data-driven decision-maker who thrives in a metrics-based environment
• Strong leadership skills with the ability to coach, challenge, and elevate a team
• Excellent communication skills with a strong customer-focused approach
• Ability to analyze market trends and adapt strategies accordingly

What Success Looks Like:

• Consistent year-over-year revenue growth
• Maintained and improved gross margins
• A motivated, accountable, and high-performing sales team
• Strategic growth aligned with operational capacity
• Strong client relationships and repeat business
• Smooth project handoffs and strong cross-functional alignment

Why Join Us?:

• Opportunity to lead and scale a growing company
• Direct impact on revenue, strategy, and market expansion
• Collaborative, fast-paced environment with strong leadership support
• Ability to build and shape a high-performing sales culture