Retail Sales

Location: 2820 E Colonial Dr, Orlando, FL 32803

Everyone is welcome here . Each of us is unique, and thats what makes us amazing. We believe in inclusiveness and celebrating each persons individuality, because theres power in bringing people with different points of view and life experiences together. Thats why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, theres no limit to what we can achieve.

IN A NUTSHELL

The Lead Retail Sales Associate, is a key driver of both customer experience and sales results. This role combines operational oversight with sales leadership by modeling exceptional customer service, coaching associates in effective selling techniques, and helping the team understand how daily actions impact business performance. As a product and industry expert, the Lead Retail Sales Associates leads customers and associates with confidence, builds loyalty, and fosters a culture of accountability and results.

Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit

WHAT YOU WILL BE DOING

• Act as training ambassador: support new hire orientation, new product launch education, and skill development of the team.
• Coach associates on consultative selling techniques, cross-selling, and upselling to maximize customer value and store performance.
• Partner with the Store Manager to communicate key business results, sales goals, and performance metrics to the team; reinforce actions that drive success.
• Assume the role of Manager on Duty as needed, responsible for operational tasks including opening/closing, banking, and store security.
• Model best-in-class service that consistently exceeds customer expectations and builds long-term relationships.
• Provide customers and caregivers with expert cannabis recommendations, including therapy goals, product effects, dosing, and methods of consumption.
• Participate in the patient intake process, entering and maintaining appropriate records in compliance with privacy and regulatory standards.
• Accurately process and complete customer transactions using point-of-sale systems.
• Appropriately resolve customer concerns, inspiring long-term loyalty and trust in our brands.
• Support merchandising and promotional execution, ensuring displays and product knowledge align with current campaigns.
• Maintain accurate records of all activities in accordance with state and federal regulations.
• Foster a positive team culture built on collaboration, accountability, and continuous improvement.
• Perform other related duties, responsibilities, or special projects as assigned to support overall store operations and business success.

EXPERIENCE AND SKILLS YOULL BRING

• Required

  • Age 21 or over
  • High School Diploma or equivalent
  • Valid Government-Issued Photo ID
  • 2+ years experience in a retail or a similar customer-facing environment where sales and service are critical
  • Demonstrated ability to drive sales results and influence others
  • Flexible availability, including evenings, weekends, and holidays
  • Strong attention to detail with the ability to multitask, plan, and manage time effectively
  • Excellent communication and interpersonal skills
  • Ability to de-escalate and resolve customer concerns professionally
  • Proficiency in Microsoft Office Suite

  Preferred

  • Proven track record of leadership capabilities
  • Experience in coaching and developing retail teams on sales skills
  • Cannabis industry experience a plus

YOU WILL BE SUCCESSFUL IF YOU

• Are motivated by results and take pride in exceeding sales goals
• Can translate business results into clear action for your team
• Lead by example through a hands-on, collaborative approach
• Thrive in a fast-changing environment
• Inspire trust and respect from peers and customers alike

WHAT YOU GET

• Employee discount
• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements
• Tuition Reimbursement Programs
• Pet Insurance
• Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program

PHYSICAL REQUIREMENTS

• Ability to remain in a stationary position for prolonged periods
• Ability to assist with lifting stock and materials
• Ability to move around the store and retrieve product as needed

PARALLEL IS UNITED BY OUR VISION, MISSION, & VALUES

Our Vision why we exist is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids.

Our Mission how we will do this is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.

Our Values Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility

We are an Equal Opportunity Employer. We embrace and encourage our employees differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique.

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