Go-to-Market Enablement Manager

The ProShop Mission Statement: We deliver powerful manufacturing software by deeply understanding our client's challenges in order to meaningfully improve their businesses, and in turn, their communities.

ProShop is a revolutionary ERP/MES/QMS software designed as a Digital Manufacturing Ecosystem (DME) for the metalworking and aerospace industries, including machine and fab shops. We combine extensive industry knowledge with innovative technology to enhance manufacturing processes for our clients. We're seeking talented problem solvers and communicators who thrive on challenges to join our high-performing growing team. Our flexible, remote work environment supports work-life balance, fosters engagement, and emphasizes collaboration. We are committed to not only achieving financial success but also deeply partnering with clients to elevate their businesses. For more details, visit

Job Location: The candidate must be located in the United States or Canada. We are unable to pursue candidates in the following states/territories: California, New York (US); Quebec (Canada).


Please note that we are not offering sponsorship or relocation for this role.


Role Overview

The Sales/GTM Enablement Manager plays a critical role in the success of ProShop's growth strategy. This role owns the speed and consistency of GTM ramp and productivity at ProShop. Success is measured in:

• Time-to-first-meeting for BDRs
• Time-to-first-closed-deal for AEs
• Ramped-rep quota attainment
• Overall performance to quota attainment

Everything else - onboarding programs, training cadences, tooling (including AI), playbook documentation, GTM communications, and cross-functional partnerships exists to serve those outcomes.


You'll work closely with Sales Leadership, RevOps, Product, and Marketing to make new hires productive faster and to help tenured reps hit and exceed quota more consistently in an AI-augmented selling environment.

Key Responsibilities

• Onboarding & Ramp Acceleration
• • Own the end-to-end onboarding journey for BDRs, AEs, CSMs, and RevOps hires, with explicit ramp milestones and measurable graduation criteria.
  • Design and deliver structured, role-specific onboarding programs in partnership with Sales Leadership, Product, and Marketing to ensure new hires get timely product, messaging, and process training.
  • Run certification checkpoints that gate reps into live pipeline only when they've demonstrated competency, not just attendance.
  • Continuously analyze ramp data to identify where new hires get stuck and remove those bottlenecks.
• Ongoing Training & Productivity
• • Partner with Sales Leadership to define competencies by role and segment, then build recurring training and coaching programs targeted at the skills that correlate with quota attainment, including discovery, objection handling, ERP product depth, value-based selling, and expansion motions.
  • Coordinate internal certifications and progression programs to develop a continuous learning culture.
  • Coach managers on how to lead with enablement in mind and support their team's development.
  • Collaborate with Customer Success to ensure consistent messaging and lifecycle engagement across the full customer journey.
• Process, Playbooks & Tooling in Service of Productivity
• • Own the playbooks, SOPs, and CRM/tooling workflows that reps actually use day-to-day. Keep them tight, current, and easy to find. Sunset what isn't being used.
  • Lead enablement initiatives around major operational or platform changes (CRM, AI tooling, pricing, packaging, product releases) and reinforce wins and process changes through lightweight, ad-hoc communications when there's a meaningful change to land.
  • Partner with stakeholders across departments to ensure new processes are fully adopted and consistently applied.
• Measurement & Optimization
• • Define and track success metrics for enablement programs, including time-to-productivity, quota attainment and sales velocity, expansion revenue influenced, adoption of processes and tools, and content engagement and influence on closed-won revenue.
  • Report on enablement effectiveness to GTM leadership and continuously iterate based on feedback and outcomes
• Other Responsibilities
• • Reinforce GTM wins and process changes through lightweight, ad-hoc communications and periodic cross-functional sessions when there's a meaningful change to land

Requirements

• 6+ years of experience in sales enablement, sales training, or GTM operations within a high-growth SaaS environment.
• Deep understanding of B2B customer lifecycle stages, especially in sales and post-sale engagement.
• Experience supporting diverse GTM teams including Sales, CSM, RevOps, and Marketing.
• Demonstrated experience integrating AI tools into GTM workflows - for example, AI sales coaching, conversation intelligence, generative AI for content creation, or AI-driven CRM automation.
• Demonstrated success in designing and scaling onboarding and training programs.
• Strong skills in instructional design, content creation, and facilitation - with comfort using AI as a co-author and accelerator.
• Excellent verbal and written communication skills with the ability to present complex ideas clearly and effectively.
• Comfort with sales data and analytics - you can pull a report, spot a pattern, and design an intervention from it.
• Hands-on experience with enablement and productivity tools such as:
• • CRM systems (HubSpot)
  • Enablement platforms (Scribe)
  • Conversation intelligence / AI coaching tools (Gong & Claude)
• Self-starter with strong organizational and project management skills; able to manage multiple initiatives simultaneously.

Preferred Qualifications

• Experience in or familiarity with ERP, manufacturing, or industrial software environments.
• Certification or formal training in sales methodologies.
• Background in sales, customer success, or field enablement is a strong plus.
• Demonstrated experience building prompt libraries, AI playbooks, or generative-AI-powered enablement assets.
• Familiarity with AI agents, autonomous sales workflows, or LLM-based knowledge management.
• Comfort partnering with RevOps/Data on AI governance, content quality controls, and responsible AI use within GTM.

Salary Range : This compensation range takes into account a wide range of factors that are considered in making compensation decisions including but not limited to geographic locations, job family, job-related skills, experience and relevant training or education, business and organizational needs.


US: $120,000 - $135,000 annually

CAD: $135,000 - $155,000 annually

Why You'll Love Working at ProShop:

• Comprehensive Health Benefits: Enjoy coverage with extended health benefits, including health, vision, and dental care. Your well-being is our top priority!
• Generous Retirement Savings: We match your RRSP or 401(k) contribution up to a maximum, helping you build a secure financial future.
• Paid Time Off: Recharge with ample paid time off, because we believe a balanced life is a successful life.
• Competitive Compensation: Receive a salary and benefits package that reflects your experience and skills, recognizing and rewarding your value to our team.
• Dynamic & Supportive Team: Join a high-achieving, collaborative team that values invocation, supports growth, and celebrates success together.
• Remote Work: Enjoy the flexibility of remote work opportunities, while staying connected with our team. You are welcome to our Bellingham, WA office as much as you'd like.
• Winter Break: We are closed from December 25th to January 1st annually, allowing our team to enjoy the festive season with their loved ones without affecting their vacation balance.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, or disability status.