Senior Marketing Manager, Dealer Enablement

As our Senior Marketing Manager, Dealer Enablement , you will play a driving role in cultivating our dealer relationships and driving engagement across multiple touchpoints. This opportunity allows you to lead strategy, foster communication, and support initiatives that significantly impact our sewing dealer network. Duties & Responsibilities Dealer Platform & Digital Experience Lead the strategy, optimization, and performance of the Dealer Support platform and connected systems (CRM, LMS), ensuring a seamless and engaging partner experience Leverage analytics and user insights to continuously improve usability, content impact, and overall platform adoption Partner cross-functionally to align digital tools and resources with dealer needs and business priorities Partner Engagement & Communications Lead a multi‑channel communication strategy across newsletters, webinars, events, and digital platforms to keep dealers informed and aligned Partner with Sales, Product, and Marketing to ensure clear, consistent, and impactful messaging across all dealer touchpoints Lead key engagement moments, including national events, trade shows, and critical business communications Enablement, Programs & Go‑to‑Market Support Drive dealer onboarding, training, and ongoing education to strengthen product knowledge and sales outcomes Develop toolkits, promotional calendars, and launch playbooks to support successful go‑to‑market execution Lead all aspects of programs that reinforce partner engagement, including learning initiatives and sales enablement resources Insights, Feedback & Strategic Leadership Establish and lead feedback channels (surveys, councils, analytics) to measure satisfaction, engagement, and program effectiveness Convert insights into actionable strategies that improve partner experience and drive business results Lead cross‑functional initiatives and teams, setting vision, performance indicators, and continuous improvement plans for the partner experience function Experience & Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Communications, Business, or related field Experience Minimum 10 years of a combination of proven experience spanning the following areas: partner marketing, dealer communications, event/trade show management, or customer experience Shown success leading large‑scale events, tradeshows, and digital platform initiatives Strong leadership and project management experience Software/Technical Skills Proficiency in CRM, CMS, or communication tools (Salesforce, SharePoint, Constant Contact, etc.) Familiarity with Partner Portal Tools / Platforms Other Skills/Knowledge/Abilities Effective leadership and cross‑functional project management skills Outstanding written and verbal communication skills Analytical and data‑driven mentality with the ability to translate insights into strategy Ability to build strong internal and external collaborator relationships Excellent attention to detail Capability to manage large‑scale events, tradeshows, and digital platform projects Knowledge of the sewing, crafting, and creative retail community Additional Details for This Role This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by your manager. Base Salary The targeted base salary range for this position is $145,000 - $165,000 per year. Additional Compensation This position is eligible for a 20% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Benefits We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. Equal Opportunity Employer (EOE) Statement Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Brother International Corporation