Social Media Producer

Associate Social Media Video Producer, TODAY DigitalThe 4th Hour of TODAY is looking for an Associate Social Media Video Producer to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com.This role is fully embedded with the show and talent, requiring someone who is confident working directly with on-air personalities and celebrity guests in fast-paced, high-visibility environments. They will partner closely with broadcast producers, bookers, and our digital teams to ensure every segment and guest has a strong, strategic digital extension.This producer will own the end-to-end execution of content - from ideation through publishing - while driving social franchise development, real-time coverage, video extensions, and editorial output for TODAY.com.This position is represented by the News Guild – NY CWA.What You'll Do:Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happenOwn talent coverage, regularly shadowing Jenna & Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first contentWork closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platformsConcept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guestsTurn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews)Produce original digital content - from social to video and today.com articles - with talent and celebrity guests, both in-studio and around 30 RockCollaborate with our original video team to produce Jenna & Sheinelle-related video contentAct as a key bridge between broadcast and digitalCollaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven contentEnsure consistency across broadcast segments, social coverage, and site storytellingExecution + StrategyLead end-to-end execution: scripting, editing, writing, publishing, and optimizing contentOversee on-site and in-studio digital activations, including audience callouts and interactive segmentsUse performance data to iterate on formats and franchises, scaling what worksManage multiple priorities in a fast-paced, live production environmentKey Focus AreasTalent + celebrity-driven content ownershipSocial franchise development and scalingDeep integration with broadcast and daily rundownOriginal video ideasTODAY.com editorial ownershipReal-time, in-studio executionMulti-platform storytelling (IG, TikTok, YouTube Shorts, Facebook, TODAY.com)Qualifications2+ years of experience in digital production, editing, or multi-platform content in a newsroom, studio, or entertainment environmentBachelor's degree or equivalent professional experienceProven experience working directly with on-air talent and/or celebrity guests, with strong judgment and professionalism in high-profile settingsStrong video editing skills (Premiere preferred) with the ability to execute quickly and at a high levelDeep understanding of social platforms, formats, and audience behaviorStrong writing skills across social and editorialExperience working in-studio and in real time, with tight turnaroundsStrong organizational skills and ability to manage multiple workflows simultaneouslyDesired Characteristics:Experience building and scaling social franchises or repeatable formatsExperience producing and/or pitching original video seriesBackground in morning TV, lifestyle, or entertainment contentExperience with digital editorial packagingBasic shooting skills (iPhone/DSLR) and light motion graphicsAdditional Requirements:Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $85,000As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on click.appcast.io.