Senior Manager of Marketing Operations (HubSpot Expert)

Altruist is entering an exciting phase of growth, and we’re looking for a Sr Marketing Automation Operations Manager to join our quickly scaling Marketing team. You’ll play a critical role in driving growth by developing best-in‑class marketing automation and operations capabilities. Responsibilities Work cross‑functionally with marketing, sales, and product teams, driving the delivery of seamless experiences throughout the customer journey and developing systems to take a user from their first web session to becoming a valued customer on the Altruist platform. Develop and implement comprehensive marketing automation strategies to support Altruist’s growth objectives. Oversee the setup, configuration, and management of marketing‑automation platforms such as Chilipiper, HubSpot, WordPress, Outreach.io, Appcues, Amplitude, Tableau, and similar tools to streamline marketing workflows and campaigns. Collaborate with cross‑functional teams to create and execute automated marketing campaigns that target key segments and personas. Analyze and optimize marketing‑automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels. Manage the integration of marketing‑automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers. Develop and maintain documentation for marketing‑automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders. Monitor and report on key performance metrics related to marketing‑automation initiatives, providing insights and recommendations for continuous improvement. Stay current with AI and industry best practices in marketing‑automation, making recommendations for new tools and strategies to enhance marketing operations. Train and support marketing and sales teams in using marketing‑automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing. Benefits Grow your career: Altruist is a thoughtful, fast‑growing company that values high achievers. Our success is your success: Be rewarded for doing great work - competitive compensation and equity for all team members. Take care of yourself: Health, dental, and vision coverage, available on your first day. Work‑life integration: We work hard and respect everyone’s whole selves. You’re welcome here: Altruist is proud to be an equal opportunity employer. We’re committed to inclusivity. Qualifications Education – Ideally a B.A. / B.S. degree in Marketing, Business Administration, Communications, Advertising, or related fields. Experience – 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization. Assurance – Your confidence is brilliant yet ego‑less; you possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives. Ownership – The pride you put into every aspect of your work is unparalleled and undeniable. Creative problem solving – Identifying the problem is simply not enough; you’re instinctually creative with your approach in finding solutions to roadblocks. Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing‑automation platforms. Technical aptitude – You’re technologically savvy and can easily get up to speed on modern tech stacks (Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus). Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines. Strong analytical skills with the ability to interpret data, identify trends, and make data‑driven recommendations for optimization. Resilience – We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way. Superb communication – Intentional dialogue is a superpower; you listen as well as you share your perspective with others. Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus. #J-18808-Ljbffr Altruist