Senior Content Specialist

Sr. Content Specialist

Salary: $60,000 - $75,000 annually, depending on experience and qualifications

Position Summary

The Sr. Content Specialist plays a key role in advancing Rosalind Franklin University's reputation and enrollment goals by developing compelling, high-quality content tailored to key audiences, including prospective students, alumni, and community stakeholders. Reporting to the Director of Content Strategy, the writer will support the university's brand messaging and strategic priorities by producing original, persuasive, and data-informed content across a variety of digital and print platforms.

The ideal candidate is a strong storyteller and skilled collaborator who can translate complex subject matter especially within science, healthcare, and education into accessible and engaging narratives that support institutional objectives.

Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short term and long term disability plans; life insurance; flexible spending accounts; and a 403(b) retirement plan which includes a 8% employer contribution after 2 years of service. RFUMS is committed to employee wellbeing and work-life balance. Full time staff are eligible for 3 weeks of vacation/ personal leave, 15 sick days, and 9 paid holidays, paid winter break, plus two floating holidays.

Essential Duties & Responsibilities Content Creation & Editorial Development

• Research, write, and edit promotional content for websites, brochures, email campaigns, newsletters, and other digital and print materials.
• Produce stories and profiles that elevate RFU's brand and mission by highlighting students, faculty, alumni, and research initiatives.
• Maintain a consistent brand voice and tone across all content, aligning with institutional messaging and editorial standards.
• Adapt content for segmented audiences and marketing channels, supporting both awareness and lead generation goals.

Strategic Storytelling & Campaign Support

• Collaborate with the Director of Content Strategy, the communications team and broader marketing team to develop storytelling strategies that support strategic campaigns for student recruitment and institutional initiatives.
• Contribute to the creation and execution of integrated marketing campaigns by developing content frameworks, messaging, and copy.
• Conduct interviews with faculty, staff, and students to gather accurate and compelling content.
• Liaise with academic and administrative departments to ensure content accuracy and relevance.

Conditions of Employment

• Must achieve satisfactory results from a background check

Required Education & Experience

• Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
• 3–5 years of professional writing experience, preferably in higher education, healthcare, nonprofit, or mission- driven organizations

Required Knowledge, Skills, & Abilities

• Strong writing, editing, and storytelling skills with a portfolio that demonstrates versatility across formats and audiences.
• Working knowledge of SEO, content marketing, and editorial best practices.
• Excellent organizational and project management skills.
• Ability to synthesize complex information into accessible, audience-centered content.

Preferred Qualifications

• Familiarity with AP Style or similar editorial style guides.
• Understanding of accessibility standards for digital content (WCAG).
• Experience with Google Analytics, Google Search Console, or other content performance tools.
• Background in health sciences, STEM, or academic environments is a plus.

Typical Physical Demands & Working Conditions

• Selected candidate must have the mental and physical capabilities to perform the essential functions of the position with or without reasonable accommodations.

EOE, Including Disability / Vets