Director of Marketing

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Director of Marketing

Are you a strategic marketing leader who thrives at leading dynamic marketing teams and delivering measurable results in support of key business goals? Do you have a passion for growing powerful brands, driving demand, and aligning global teams around a shared vision?

We’re looking for a Director of Marketing to lead and elevate our marketing strategy — shaping how our brand is experienced across every touchpoint. In this highly visible leadership role, you’ll guide integrated marketing strategies, modernize processes, and partner across the organization to support growth, strengthen our employer brand, and amplify our market presence.

Responsibilities

Strategic Leadership & Brand Stewardship

• Direct the creation and execution of marketing programs across North America
• Partner with external agencies to enhance brand visibility and maximize strategic coverage
• Ensure a consistent and compelling brand image across all regions by collaborating with global and regional marketing leaders
• Review and approve global marketing assets to uphold quality and alignment with brand standards
• Ensure consistency of high-quality content across all channels—digital, social, media, and sales collateral

Demand Generation & Integrated Marketing

• Direct the development of integrated marketing plans that promote products, technologies, and services
• Lead retail and recruiting marketing strategies aligned with broader business goals
• Collaborate with Human Resources and leadership to support recruiting and retention through targeted recruiting marketing strategies

Cross-Functional Collaboration & Operations Excellence

• Oversee and continuously improve project workflows within the department’s project management system
• Lead planning and execution of key corporate initiatives
• Manage key marketing budget accounts with a focus on efficiency and ROI
• Champion ongoing process improvements to enhance team performance and delivery

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel (6-20%)
• Valid Passport

Preferred Qualifications

• Five years’ experience in the Material Handling or a similar capital equipment industry
• Ten years managing people and five years managing a Marketing Communications department
• Experience successfully building, coaching, and motivating high-performance teams while holding employees accountable
• Strong leadership skills and history of demonstrated successes
• Excellent communicator with ability to influence across all functional areas
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues
• Demonstrate both creative and critical thinking skills
• International experience

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities