Digital Marketing Strategist (Paid Media) Hybrid

Job Description

Role Overview

The Digital Marketing Strategist is a high-impact, individual contributor role. In this role, you will own a book of business of retail ecommerce clients for whom you will plan and execute paid search, paid social, an ad campaigns . You will focus on core campaign workflows, supporting strategic delivery, analyzing performance data, and developing your skills.

What You’ll Do

1. Paid Media Architecture & Strategy

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• Omnichannel Media Ownership: Design, execute, and optimize paid media campaigns across Google Ads, Meta Ads, Amazon Advertising, and Microsoft Ads tailored to eCommerce client objectives.
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• Macro-Level Business Mapping: Translate client sales goals, profit margins, and inventory cycles into sophisticated performance marketing and ROAS target architectures.
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• Experimentation & AI Integration: Leverage AI-powered analytics platforms (including our proprietary LXRInsights ) to run predictive audience segmentation, automated bidding tests, and creative performance experiments.
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2. Strategic Client Management & Storytelling

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• Data-Driven Storytelling: Utilize Google Analytics (GA4), Power BI, Adobe, and Looker Studio to transform complex campaign data into clear executive summaries and growth strategies.
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• Client Advisory: Lead ongoing performance meetings, Quarterly Business Reviews (QBRs), and strategic growth workshops with client leadership teams.
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• Risk & Churn Mitigation: Actively monitor account health, competitive pressures, and industry changes to solve performance roadblocks before they impact the client relationship.
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3. Cross-Functional Growth & Mentorship (Pathway to Leadership)

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• Peer Mentorship: Serve as a mentor to junior analysts and specialists, teaching advanced paid search/social methodologies, QA workflows, and communication standards.
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• Cross-Departmental Collaboration: Partner with SEO, Web Development, and Creative teams to ensure unified messaging and conversion rate optimization (CRO) across customer touchpoints.
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Qualifications

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• Experience: 3–5 years of hands-on experience managing and scaling paid search (PPC), paid social, or retail media network campaigns within an agency or eCommerce setting.
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• eCommerce Focus: Deep understanding of eCommerce platforms (Shopify, BigCommerce), product feed management, and customer acquisition costs (CAC/LTV).
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• Education: Bachelor’s degree in Business, Marketing, Economics, Statistics, or a related field.
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• Growth Mindset: Strong eagerness to learn, curiosity about digital marketing trends, and a desire to grow into a strategic marketing professional.
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About NetElixir

NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be — a company where AI doesn’t replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.

This role isn’t for someone looking for just another job. It’s for someone who wants to be part of a bold reinvention — helping shape conversations, challenge the status quo, and build something enduring.

Why NetElixir?

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• A Proven Track Record: 800+ eCommerce brands grown. 21 years of doing the work, not chasing buzzwords.
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• An AI-First Future: We’ve built our own AI-powered marketing experimentation platform. Not a tool. A transformation.
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• A Purpose-Driven Culture: From our team values to our non-profit work through Udaan, everything we do is rooted in impact.
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• Your Voice Matters: We listen, we learn, and we evolve — together. Titles are light; responsibility is heavy.
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