Marketing Director

Job Description

Marketing Director & Events Coordinator

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Luxury Real Estate Development | Miami, FL

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About the Opportunity:

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Upward On is partnering with a leading luxury real estate brokerage on the search for a Marketing Director & Events Coordinator for an exciting new luxury residential development in Miami.

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This is a highly visible, hands-on role for someone who loves the intersection of luxury real estate, marketing, events, and relationship management.

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The ideal candidate is polished, energetic, highly organized, and comfortable moving between very different audiences—from developers and high-net-worth investors to high-profile partners, brokers, and prospective buyers.

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Role and Responsibilities:

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• Lead the marketing strategy and execution for the launch and ongoing promotion of a luxury residential development.
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• Serve as a key liaison between the developer, brokerage sales team, and high-profile investors/partners involved with the project.
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• Plan and coordinate content, including photo and video shoots, social media campaigns, press opportunities, and other promotional initiatives.
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• Plan and execute broker events, VIP launch parties, open houses, investor dinners, and press events, managing everything from vendors and venues to budgets and guest experience.
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• Oversee marketing materials across digital, print, social media, and in-person channels, ensuring a consistent luxury brand.
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• Work closely with the sales team to make sure marketing initiatives are generating interest, qualified leads, and ultimately supporting sales.
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• Manage outside partners including photographers, videographers, PR contacts, agencies, caterers, venues, and other vendors.
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• Track marketing and event performance and provide reporting on engagement and ROI.
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Qualifications:

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• 3+ years of experience in real estate marketing, luxury marketing, events, brand management, or a related field
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• Fluent in English and Spanish
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• Polished and confident communicating with high-net-worth and high-profile individuals
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• Strong event planning and project management experience
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• Excellent communication and relationship-building skills
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• Comfortable juggling multiple personalities, priorities, deadlines, and moving pieces
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• Strong understanding of social media, content, and basic marketing/CRM platforms
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• Miami luxury real estate experience is a plus
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• A proactive, resourceful personality who can take ownership and get things done
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Schedule: Full-time, on-site

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Compensation: $90,000–$120,000, commensurate with experience

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This is an exciting opportunity for someone who wants to be at the center of the launch and growth of a high-profile luxury development and who enjoys being both behind the scenes making things happen and out front representing the project.