Social Media Manager

Social Media Manager

The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Manager to lead the execution of social media content across NYC Votes and CFB digital platforms, with a strong emphasis on social-first, vertical video content. Reporting to the Digital Media Strategist, the Social Media Manager plays a key role in strategizing and creating content, maintaining content calendars, supporting influencer partnerships, and engaging priority audiences across platforms. We are looking for an experienced digital storyteller with expertise in social-first copywriting and vertical video production. The ideal candidate can translate complex information into clear, accessible, and engaging content that encourages New Yorkers to participate in the democratic process. This is an opportunity for a skilled writer and creative thinker to break down barriers to participation and deliver relevant, impactful content that meets New Yorkers where they are.

Responsibilities include but are not limited to:

• Create digital content for NYC Votes and NYC Campaign Finance Board, primarily short-form video and social media copy.
• Maintain a social media content calendar aligned with election cycles and strategic priorities.
• Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.
• Collect, analyze, and report on digital content performance, providing data-driven insights to optimize campaigns and inform stakeholders.
• Conduct rapid-response to publish timely, relevant content during high-intensity periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross-functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice-impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

Knowledge, Skills, Abilities & Other Behaviors (KSAOs):

• Content Creation: Knowledge of best practices for content (video, graphic, copy) across Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other emerging digital channels.
• Social Media Strategy: Understanding of platform-specific best practices for Instagram, X, Facebook, LinkedIn, YouTube, Reddit, and other emerging digital channels.
• Social Media Analytics & KPIs: Knowledge of social media analytics and listening tools, performance benchmarks, and methods to evaluate content effectiveness.
• Content Planning & Editorial Practices: Knowledge of social media content calendars and content planning around elections and organizational goals.
• Audience Growth & Engagement: Understanding of how to identify, segment, and grow digital audiences, and the ability to design strategies that effectively engage and expand reach across diverse community groups.
• Influencer & Partnership: Knowledge of how to identify, engage, and support influencer campaigns that align with organizational objectives and reach priority audiences.
• Accessibility & Compliance Standards: Knowledge of content accessibility (e.g., WCAG), plain language requirements, multilingual communication, and nonpartisan messaging standards.

Skills:

• Editorial & Copy Writing: Craft engaging, informative, plain-language copy for short-form and long-form content.
• Video Production: Create engaging short-form, social-first video content.
• Digital Content Planning: Adapt marketing objectives into video, graphic, and copy deliverables.
• Data Analysis & Reporting: Collect social media data, interpret analytics, and make data-informed content decisions.
• Project & Workflow Management: Maintain specialized content calendars, coordinate with team members, and ensure deadlines are met with accuracy.
• Brand Voice: Sustain and develop agency's voice across content and platforms.
• Collaboration & Cross-Functional Coordination: Work effectively with internal teams and external vendors to ensure consistency and alignment of content.
• Influencer Program: Identify trusted messengers, research partnership strategies, support with campaign performance tracking.
• Rapid Response: Draft and execute timely responses to voter questions and manage risk across social platforms.

Abilities:

• Analytical Thinking: Ability to evaluate content performance, set and interpret KPIs, and make data-driven recommendations.
• Prioritization & Time Management: Ability to manage multiple campaigns and content calendars under tight deadlines.
• Audience-Centric Approach: Ability to design content and strategies that effectively reach and engage priority audiences.
• Problem Solving: Ability to anticipate content or operational issues (e.g., publishing delays, negative engagement) and implement solutions efficiently.
• Leadership & Supervision: Ability to guide and supervise Social Media Intern in execution of content strategy and influencer programs.
• Communication: Ability to clearly convey strategy, guidance, and performance insights to internal teams, leadership, and external partners.

Preferred Qualifications:

• Bachelor's degree in video production, communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus
• 2–4 years of experience in social media management, content creation, or digital content strategy.
• Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices
• Strong on-camera presence
• Familiarity with New York City government, civic engagement initiatives, or voter education
• Proficiency in Spanish, Bangla, Chinese (Mandarin or Cantonese), or Korean to support content development and engagement with diverse New York City audiences.