Public Relations Associate Director

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Public Relations Associate Director At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. As Brand, Marketing and Communications (BMC) functions, we collaborate with the business to deliver innovative, future-focused, audience-centric brands, marketing and communications. We have an integrated network of more than 2,500 professionals worldwide, and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life. The Opportunity The Public Relations Associate Director is responsible for helping shape and protect the organization's reputation through strategic communication initiatives. This role focuses on the development and execution of public relations strategies that align with the brand's purpose and business objectives, while fostering strong relationships with media, stakeholders, and the public. They will act as a key connector across Firm PR, Global PR, Marketing, Communications, Reputation Management, and Public Policy. Key Responsibilities Public Relations Execution: Create and manage the Public Relations plan for one of EY’s largest business units. Deploy media relations tactics to proactively influence brand perception of EY, including proactive campaigns, reactive media response and news intercepting. Proactively engage and build relationships with media, journalists, and industry influencers to secure positive coverage. Serving as a strategic advisor, support EY thought leaders by leading media training and press briefings. Be strategic about interview prep meetings. Strategically identify and/or vet media opportunities to ensure business alignment. Strategic Business Partnering: Develop comprehensive proactive PR plans and align key business goals and priorities. Build trusted relationships with leadership to execute PR elements of priority programs. Crisis, Regulatory & Issues Management: Partner closely with business executives, Public Policy and Firm PR to manage sensitive, regulatory issues. Lead scenario planning, message development, approvals and media engagement where appropriate. Executive & Thought Leadership Social Strategy: Lead social media strategy for leaders and programs, including governance, risk management, content review, executive positioning and amplification through a Center of Excellence model. Measurement & Insights: Evaluate and report on PR outcomes and impact. Continuously evaluate and make necessary adjustments and recommendations to further refine local planning, strategy and activation. Agency & Budget Leadership: Own day‑to‑day relationships with PR, social and research agencies; manage scopes of work, budgets, invoices and performance; ensure all work adheres to EY standards and approval processes. Skills and attributes for success Ideally, you’ll have: Extensive experience (minimum 10+ years) leading public relations within a professional services environment with 7‑10+ years at a Big Four, with expertise in both internal and external messaging. The ideal candidate will also have experience working in highly regulated industries, demonstrated through cross‑functional relationships with Public Policy and Legal teams. Strong leadership skills: The ability to lead and inspire teams effectively within a highly matrixed global organization. Stakeholder management and influencing skills: The ability to convey ideas clearly and influence senior stakeholders. Project management skills: The ability to think strategically and manage complex global projects to completion. Commercial acumen: The ability to analyze market trends to guide strategic decisions. Excellent written and verbal communication skills: The ability to convey complex information clearly and effectively to diverse audiences. Agility and adaptability: The ability to adapt quickly to change and manage ambiguity in a high‑paced, dynamic environment. Strategic vision: The ability to support the development and implementation of strategies, demonstrating creative problem‑solving skills. Cultural competence: The ability to embrace diversity and foster a global and inclusive workplace. What we offer you At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learnmore . We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $128,700 to $247,800. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $154,500 to $281,600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Join us in our team‑led and leader‑enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40‑60% of the time over the course of an engagement, project or year. Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well‑being. EY accepts applications for this position on an on‑going basis. EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law. EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1‑800‑EY‑HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at View email address on click.appcast.io . #J-18808-Ljbffr