Senior Lifecycle Marketing Operations Manager

Responsibilities At its core, Glean is redefining how enterprises find, use, and act on knowledge. Its Enterprise Graph and Personal Knowledge Graph map the relationships between people, content, and activity, delivering deeply personalized, context‑aware responses for every employee. This foundation powers Glean’s agentic capabilities—AI agents that automate real work across teams by accessing the industry’s broadest range of data: enterprise and world, structured and unstructured, historical and real‑time. The result: measurable business impact through faster onboarding, hours of productivity gained each week, and smarter, safer decisions at every level. If you’re excited to shape how the world works, you’ll help build systems used daily across Microsoft Teams, Zoom, ServiceNow, Zendesk, GitHub, and many more—deeply embedded where people get things done. You’ll ship agentic capabilities on an open, extensible stack, with the craft and care required for enterprise trust, as we bring Work AI to every employee, in every company. Glean is seeking a strategic and process‑oriented Senior Manager, Lifecycle Marketing Operations to own end‑to‑end campaign execution, measurement, and quality for our highest‑impact go‑to‑market programs. You’ll sit at the intersection of demand generation, SDRs, and marketing operations, ensuring our most strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting. You will be the primary operations partner for Tier 0 campaigns: architecting Marketo and Salesforce program structures, maintaining campaign and channel taxonomies, embedding AI‑ and automation‑led workflows, and driving continuous improvements in funnel performance and data hygiene. This is a high‑visibility, senior individual contributor role with meaningful ownership over how Glean runs campaigns today and in the future. Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce. Serve as the real‑time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks). Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions. Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow‑up. Own the MarTech stack that supports lead generation and follow‑up (e.g., Marketo, Goldcast, LeanData, etc.). Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates). Qualifications This role is ideal for a senior Marketo expert who loves both hands‑on building and collaborating with program owners to turn big campaign ideas into scalable, measurable systems. Proven track record owning complex, multi‑channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams. Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs. Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners. 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS. Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution. #J-18808-Ljbffr Glean.info