Senior Marketing Manager

Lead Management and Sales Pipeline Operations Lead our Lead Management and Sales Pipeline Operations function. Optimize the end-to-end lead lifecycle — from capture and qualification to routing, nurturing, and conversion into a high-quality sales pipeline. Track key metrics including New Leads, MQL volume, Sales Registered Leads, Sales Engagement %, lead velocity, and conversion rates. Drive progress against registered leads from Marketing, increasing New Lead → Registered Lead conversion rate, Registered Lead → Customer conversion rate. Identify bottlenecks and implement solutions to improve pipeline health and sales engagement. Design, optimize, and manage MQL qualification criteria, scoring, and routing processes. Lead cross-functional programs with Sales teams to test and scale new lead initiatives. Drive continuous improvement of sales tools and processes, including one-click status updates, email templates, search functionality, reminders etc. Collaborate closely with Sales leadership to increase adoption and engagement with Marketing-qualified leads. Manage end-to-end lead processes for major events and campaigns, including capture, processing, MQL conversion, post-event follow-up, and performance reporting. Requirements 8+ years of hands‑on experience in B2B lead management, marketing operations, or sales pipeline optimization, preferably in the technology or hardware sector. Proven track record of improving lead-to-opportunity conversion rates, sales engagement, and marketing-sourced pipeline performance. Strong analytical skills with experience building and presenting pipeline dashboards and executive reports. Hands‑on experience with CRM (Salesforce, HubSpot) and marketing automation platforms. Demonstrated ability to manage cross‑functional projects and influence Sales teams. Data‑driven mindset with strong focus on process optimization and results. Excellent communication, collaboration, and project management skills. #J-18808-Ljbffr