Head of DTC Growth (Performance + Brand)

Head of DTC Growth (Performance + Brand) Full Time | Remote | High Agency & Upside About the Role Levers is hiring a Head of Growth to own and scale our revenue engine and brand. This is a hands-on leadership role for an experienced DTC growth builder ready to operate at the frontier of consumer health, who is equally strong in both strategy and execution, and with excellent creative judgement. You’ll own end-to-end growth across marketing and advertising, creative, conversion, customer lifecycle, partnerships and affiliates, and the launch of new products such as prescription peptides, comprehensive bloodwork, and hormone therapies. We have strong early traction and a working foundation across performance, product, and operations. Now we’re looking to level up both performance and brand to build a category-defining company. This role is responsible not just for scaling growth, but for improving the quality of our creative, messaging, and overall brand as a core driver of that growth. Application requirements: This role is for driven builders and winners only. You MUST include the 2 requirements below to be considered; all others will be discarded: 1. Introduction video of yourself, less than 3 minutes (include link) 2. Walk us through 1-2 examples where you personally owned and scaled growth and brand for a U.S.-based consumer brand. Include starting metrics, what you specifically did, what changed, and the results, as well as insights along the way. Be specific. Numbers matter. Share creative and portfolio as relevant too. What You’ll Do Own end-to-end growth from first click through long-term retention, expansion, and lifetime value Lead conversion rate optimization across the website, landing pages, quiz funnels, checkout, subscriptions, and offers. Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans. Own the quality and performance of creative and messaging across all channels, ensuring everything we ship is both high-performing and aligned with a strong, differentiated brand Scale DTC channels, including Meta, Google, and other platforms with a performance-first (and slightly autistic) mindset; combining strong performance discipline with high-quality creative and messaging Own email and SMS execution and performance Design and execute testing roadmaps across creative, offers, messaging, funnels, and go-to-market strategy Build and scale partnership and affiliate programs as durable growth channels Elevate brand presence across key touchpoints like ads, landing pages, lifecycle, and new channels such as social, live events, influencers, and partnerships Support the compliant launch scaling of new peptide and hormone product offerings, working closely with clinical, legal, and operations teams Navigate regulatory and compliance constraints intelligently while pushing growth and protecting long-term trust and platform viability Establish clear dashboards and discipline around CAC, LTV, payback period, cohorts, and profitability. Partner with creative, media buying, web, clinical, and ops teams to remove growth bottlenecks Directly manage a growing in-house team. Hire, lead, and scale a world-class growth organization over time. Traits for a Great Fit (Requirements) Proven experience (5-10 years) scaling U.S. DTC brands with direct revenue ownership; excellent prioritization and self-management Deep expertise in CRO, paid acquisition, lifecycle marketing, and funnel optimization, including quiz funnels. Strong understanding of creative and brand as growth drivers; precise and compelling copywriting and judgment Excellent taste and judgment. You know what great looks like and do not ship mediocre work. Familiarity with leading US consumer health brands. The default use of AI tools and workflows is non-negotiable for this role. If you are not already fluent in using AI, this role is not a fit. High agency; thinks like an owner. Doesn’t wait to be asked. Move fast and break things. Deep passion for consumer health, longevity, health trends, and service which is our #1 company value A measured approach to balancing growth with compliance, risk, and brand integrity. You deeply understand how brand, creative, and performance marketing work together to drive both short-term revenue and long-term growth Extremely results-oriented with high standards for execution; you are able to execute yourself and do not always delegate. Thrive in fast-moving, founder-led environments with high trust and high expectations Deeply committed to personal and professional growth. Hard working. High drive. High integrity. Good communicator and leader. What Success Looks Like 30 days: Clear growth thesis, deep funnel and customer understanding, strong testing velocity, and growth roadmap in place. Launch of new peptide protocols and funnel. Pilot of affiliate program. Clear direction on creative, messaging, and brand positioning improvement priorities. 90 days: Material improvements in CAC, CVR, and LTV while scaling ad spend 2x+; successful compliant launch and scaling of new prescription peptide products; implement new subscription app and retention tools. Scale affiliates and partnerships; pilot 2x+ live events (peptide parties) in NYC and LA. 12 months: A scalable, durable, multi-channel growth engine supported by a strong brand, creative systems, and repeatable product-launch playbooks; an in-house team directly reporting and executing. Role Details and Upside Opportunity to build a category-defining brand in one of the fastest-growing areas of consumer health; a brand that stands for something and actually cares. High-agency and impact leadership + execution role; this is for builders who want to be a part of something bigger. Rapidly growing company with strong momentum (9 employees currently); we are building a brand built upon trust, empowerment, world-class service, and authenticity. Results, growth and values-oriented culture with flexibility around supporting you how you work best. We work hard and recover hard too. Fully remote role for US: NYC or LA preferred. Competitive compensation with meaningful upside that grows as the company grows; compensation depends on experience and geography. Clear path to expanded leadership and executive responsibility over time; aligned incentives, including performance compensation and equity. As we win, we win together. About Levers.Health Levers is a fast-growing US telehealth brand offering longevity programs and peptide therapy. Our mission is to help people become healthier, happier, and able to serve their purpose better through a firm foundation of health. Not sick care, but the betterment of well people. We go beyond standard interventions, emphasizing lifestyle change, mindset, community, and cutting-edge treatments that responsibly blend alternative and conventional medicine. We operate at the frontier of modern healthcare while maintaining a deep commitment to service, safety, compliance, and trust. We’re building a brand that stands for something. Service, empowerment, health sovereignty, and focusing on all the other major Levers of health such as belief, diet, sleep, exercise and more. We care deeply about our patients and take pride in delivering world-class service. We are building for the long term and to win the peptide category. Company values (please read): #J-18808-Ljbffr