VP Marketing

Define the product marketing vision, priorities, and operating model for Engine Build positioning and messaging architecture for Engine’s platform, solutions, and key verticals Clarify Engine’s value proposition for financial institutions, marketplace partners, publishers, fintechs, and internal stakeholders Establish Engine’s differentiation through data, personalization, conversion, flexible integrations, and marketplace scale Partner with Product, BD, and Strategy teams to bring new capabilities to market Develop launch strategies for new experiences, integrations, partner-facing features, and monetization products Shape go-to-market plans for checkout experiences, insurance and quote flows, and marketplace expansions Ensure launches include audience strategy, packaging, messaging, enablement, measurement, and adoption plans Create sales and partnership enablement materials Equip revenue teams with pitch decks, one-pagers, competitive battlecards, case studies, ROI stories, objection handling, and launch communications Partner with Sales and Partnerships to improve win rates, shorten sales cycles, and increase account expansion Define packaging and commercialization approaches aligned with partner needs and revenue outcomes Translate marketplace mechanics, data assets, matching intelligence, checkout flows, analytics, and compliance strengths into compelling messaging Develop platform-level and solution-level narratives and use-case stories tied to conversion, monetization, retention, and customer engagement Build customer, competitor, and market intelligence across embedded finance, affiliate/marketplace models, fintech infrastructure, and partner ecosystems Bring voice-of-customer insights into roadmap and go-to-market decisions Work with Product to influence roadmap Partner with Growth, Analytics, and Commercial teams to define launch KPIs and assess performance Collaborate with Brand and Content across thought leadership, events, website, partner materials, and outbound campaigns Align executive leadership on market narrative and strategic priorities Hire, develop, and lead a high-performing product marketing team Establish product marketing processes, templates, launch governance, and planning rhythms Create a culture of sharp thinking, fast learning, strong execution, and measurable outcomes Requirements 10+ years of experience in product marketing, go-to-market, or related strategy roles Meaningful leadership experience Experience in fintech, embedded finance, marketplaces, SaaS platforms, performance marketing ecosystems, or other complex multi-sided businesses Proven track record launching and scaling products requiring strong cross-functional coordination Strong experience with positioning, messaging, packaging, and sales enablement Ability to understand technical and data-driven products and translate them into customer-facing value Experience partnering closely with Product, Sales, Partnerships, and Executive teams Strong analytical orientation and comfort using performance data Excellent written and verbal communication skills, including executive-level storytelling Experience working in regulated categories or environments with compliance considerations is strongly preferred People leadership experience, including building teams and operating mechanisms, is preferred B2B2C or platform business model experience Experience marketing marketplace products Experience across financial product categories such as lending, cards, savings, insurance, or adjacent consumer-finance products Familiarity with partner ecosystems, monetization models, attribution, and funnel optimization Experience supporting enterprise sales motions and partner adoption motions Core Competencies Demonstrates expertise in product marketing, go-to-market strategies, and cross-functional collaboration, with a strong focus on positioning, messaging, and sales enablement. Proven ability to lead teams, develop launch strategies, and leverage data-driven insights to drive customer engagement and revenue growth. Highest-signal resume keywords Product Marketing Leadership Go-To-Market Strategy Development Positioning And Messaging Expertise Cross-Functional Coordination Fintech And Marketplace Experience Hard Skills Product Marketing Go-To-Market Strategy Sales Enablement Positioning Messaging Data Analysis Performance Marketing Compliance Understanding Customer Engagement Monetization Strategies Soft Skills Leadership Communication Storytelling CollaborationAnalytical Orientation Industry Keywords Fintech Embedded Finance Marketplaces SaaS Platforms B2B2C Performance Marketing Ecosystems Consumer-Finance Products Partner Ecosystems Attribution Funnel Optimization #J-18808-Ljbffr