Director of Growth & Marketing

Job Description

Job Description

CIPPlanner Corporation is a leading provider of capital infrastructure lifecycle management solutions, serving major public agencies and infrastructure owners across North America. Our CIPAce™ platform powers multi-billion-dollar infrastructure programs, helping clients improve efficiency, transparency, and accountability in project delivery and asset management.

We are seeking a Director of Growth & Marketing to lead our company’s next phase of expansion. This is a pivotal leadership role for a hands-on strategist who can build and expand modern marketing and growth functions, transforming a technically strong, client-trusted company into a brand recognized across the GovTech and construction software industries.

Key Responsibilities

·         Develop and execute a comprehensive growth and marketing strategy aligned with CIPPlanner’s business objectives.

·         Build a scalable lead generation engine, including inbound, outbound, digital, and partner-driven campaigns.

·         Define CIPPlanner’s market positioning, messaging, and differentiation against competitors.

·         Oversee content marketing, website management, SEO, email campaigns, webinars, and thought leadership initiatives.

·         Implement CRM-based lead nurturing and reporting frameworks (MQL → SQL → pipeline).

·         Partner with leadership and project teams to produce case studies, client success stories, and industry presentations.

·         Identify opportunities for alliances, conferences, and public-sector partnerships to increase visibility.

·         Manage and mentor marketing and sales development team members.

Qualifications

·         7+ years in B2B SaaS, GovTech, or enterprise software marketing, with measurable growth results.

·         Experience leading both strategy and hands-on execution in a small or midsize team environment.

·         Deep understanding of demand generation, market positioning, and funnel metrics.

·         Strong communication, analytical, and project management skills.

·         Familiarity with government contracting or infrastructure software markets is highly desirable.

·         Candidates located in the New York metropolitan area are preferred

Success Metrics

·         Growth in qualified pipeline and inbound leads.

·         Increased brand awareness (website traffic, engagement, and media mentions).

·         Improved win rates and shortened sales cycles through better marketing enablement.

Why CIPPlanner

·         Proven product suite (CIPAce™ Platform) used by leading public agencies and private infrastructure owners.

·         Collaborative, entrepreneurial culture with direct access to company leadership.

·         Opportunity to define the company’s brand and marketing foundation from the ground up.